TranceAddict Forums

TranceAddict Forums (www.tranceaddict.com/forums)
- Production Studio
-- More Dynamic Range = More Sales
Pages (2): [1] 2 »


Posted by Beatflux on Apr-02-2011 23:27:

More Dynamic Range = More Sales


Posted by Seandroid on Apr-02-2011 23:43:

No. Sorry. Correlation does not imply causation.

Seriously. You could use the prevalence of digital means of distribution and come up with the same result.


Posted by Zombie0729 on Apr-03-2011 00:22:

come on seriously? you think the only thing that's changed in music from 1967 to current is loudness? you think that's the only thing that effects sales...


Posted by Fledz on Apr-03-2011 01:27:

This draws a rather large bow.


Posted by derail on Apr-03-2011 01:30:

Show a chart of music sales from 2010. Perhaps the top ten selling albums and their dynamic range and a group of ten albums lower down (say 41-50).

Or a chart with all of the top 50 sellers last year, to eliminate any reason to think the examples were hand-picked to make a point rather than truly reflecting the situation.


Posted by Beatflux on Apr-03-2011 04:16:

quote:
Originally posted by derail
Show a chart of music sales from 2010. Perhaps the top ten selling albums and their dynamic range and a group of ten albums lower down (say 41-50).

Or a chart with all of the top 50 sellers last year, to eliminate any reason to think the examples were hand-picked to make a point rather than truly reflecting the situation.


There was this website that went through all of the top 10 albums of all time and they had dynamics like Thriller. I can't find it anymore.

You don't really need to look at any stats to figure out that compressed music is more fatiguing and it sounds terrible especially when they shove it through additional processing for the radio.


Posted by mathieu on Apr-03-2011 04:20:

Dont wanna be a twat here but, really? youre gonna compare thriller and all with ellie goulding and justin bieber. C'mon I doubt its only a loudness thing who the fuck is ellie goulding anyways.

/rant


Posted by LoveHate on Apr-03-2011 04:58:

my 10 year old cousin bought the bieber album because of the dynamic range,


Posted by cryophonik on Apr-03-2011 05:21:

quote:
Originally posted by Beatflux
There was this website that went through all of the top 10 albums of all time and they had dynamics like Thriller. I can't find it anymore.


Seriously dude, stop letting the Internet do your thinking for you.


Posted by kitphillips on Apr-03-2011 06:11:

quote:
Originally posted by Beatflux
There was this website that went through all of the top 10 albums of all time and they had dynamics like Thriller. I can't find it anymore.

You don't really need to look at any stats to figure out that compressed music is more fatiguing and it sounds terrible especially when they shove it through additional processing for the radio.


Again, correlation isn't causation. Those albums were high selling because they were released before the internet cannibalised sales.

Coincidentally, the rise of the internet occured at the same time as the loss of dynamic range. But that's not to imply that one caused the other.


Posted by cryophonik on Apr-03-2011 07:22:

quote:
Originally posted by Seandroid
Correlation does not imply causation.


While I agree with you guys that correlation <> causation, the more overriding point here is that the OP's premise does not even rise to the level of correlation, and we're certainly not talking about bivariate correlation when considering the countless factors that affect record sales. We're talking very complex multivariate statistics here, where two similar trends among variables do not necessarily establish a correlation, and may only be weak covariates, at best.


Posted by Storyteller on Apr-03-2011 12:37:

�xactly, there are numerous scientific papers available that state that music with more perceived loudness are interpreted as sounding better which are based on emperical evidence/research. What the OP says is kind of the opposite. Is there more information available to this picture (research resources and angle, goals etc?)


Posted by Zak McKracken on Apr-03-2011 14:15:

so if this is the trend whats really the point of 24bit? nothing.


Posted by MrJiveBoJingles on Apr-03-2011 14:29:

quote:
Originally posted by Beatflux
There was this website that went through all of the top 10 albums of all time and they had dynamics like Thriller. I can't find it anymore.

You might be thinking of this:

http://web.archive.org/web/20050602...s/Dynamics.html
http://web.archive.org/web/20050602...Read/index.html


Posted by Beatflux on Apr-03-2011 15:51:

quote:
Originally posted by Storyteller
�xactly, there are numerous scientific papers available that state that music with more perceived loudness are interpreted as sounding better which are based on emperical evidence/research. What the OP says is kind of the opposite. Is there more information available to this picture (research resources and angle, goals etc?)


If you have two songs, one compressed version and one left untouched and you match their volumes so they have the same perceived loudness, the uncompressed one will sound better.


Posted by Beatflux on Apr-03-2011 15:51:

quote:
Originally posted by MrJiveBoJingles
You might be thinking of this:

http://web.archive.org/web/20050602...s/Dynamics.html
http://web.archive.org/web/20050602...Read/index.html


Yeah.


Posted by Storyteller on Apr-03-2011 17:14:

quote:
Originally posted by Beatflux
If you have two songs, one compressed version and one left untouched and you match their volumes so they have the same perceived loudness, the uncompressed one will sound better.


But that is not relevant within the context of the posted image.


Posted by derail on Apr-03-2011 22:10:

quote:
Originally posted by Beatflux
If you have two songs, one compressed version and one left untouched and you match their volumes so they have the same perceived loudness, the uncompressed one will sound better.


But the compressed one may well sell better. There's no evidence that overcompression causes lost sales.


Posted by Beatflux on Apr-03-2011 22:47:

quote:
Originally posted by derail
But the compressed one may well sell better. There's no evidence that overcompression causes lost sales.


Take all of your favorite songs, compress them down to DR3 and then A/B them at comparable loudness.

That's all the evidence that is needed.


Posted by derail on Apr-04-2011 02:40:

quote:
Originally posted by Beatflux
Take all of your favorite songs, compress them down to DR3 and then A/B them at comparable loudness.

That's all the evidence that is needed.


Evidence to my ears that it sounds worse, yes.

But that's not what I said.

I said there's no evidence that it causes lost sales.


Posted by Fledz on Apr-04-2011 05:33:

quote:
Originally posted by Beatflux
Take all of your favorite songs, compress them down to DR3 and then A/B them at comparable loudness.

That's all the evidence that is needed.

Does this apply on a good, extremely loud soundsystem in a club? I have a feeling it isn't quite the same.


Posted by Storyteller on Apr-04-2011 05:56:

quote:
Originally posted by Beatflux
Take all of your favorite songs, compress them down to DR3 and then A/B them at comparable loudness.

That's all the evidence that is needed.


This comparison defeats the purpose of loudness and the way the way it is used in practice. Although this way the results might be in your favour it is not relevant to the real world, everything the public/audience hears is uber loud whichever way you want to put it, and louder stands out more. It's been proven.

I'm not sure, but I believe there's also quite a lot of people/papers that say loudness increases sales opposed to dynamic range. I think an audio freak (like a lot of TA's) might like some dynamic range, but on average nobody really cares. They either have lousy headphones, crappy soundsystem or listen to the music on their phone speaker or something.


Posted by cristianokeller on Apr-04-2011 06:15:

They can't go over 0db!!


Posted by kitphillips on Apr-04-2011 07:45:

quote:
Originally posted by Beatflux
Take all of your favorite songs, compress them down to DR3 and then A/B them at comparable loudness.

That's all the evidence that is needed.


That logic only works assuming that poor sound can cause lost sales.


Posted by Zak McKracken on Apr-04-2011 17:34:

quote:
Originally posted by cristianokeller
They can't go over 0db!!


Pages (2): [1] 2 »

Powered by: vBulletin
Copyright © 2000-2021, Jelsoft Enterprises Ltd.