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Posted by madmuso on Sep-28-2011 23:35:

getting your music out there

Hey guys,

In the electronic music world, what is the usual/standard protocol for getting your music, for example, on a compilation release. I come from a band background and the protocol (for a distribution deal) was basically, write and record your album, obtain management (this is slowly becoming redundant), they chat with various labels and obtain best offers for you to check out, you negotiate terms and conditions (as advised by your management and music solicitor) and a deal is either done or not done.

Is the process the same in the elec Dance music world? Are there different avenues and channels that one may take?

cheers,

Posted by skyhunter on Sep-29-2011 01:36:

Re: getting your music out there

quote:
Originally posted by madmuso
Hey guys,

In the electronic music world, what is the usual/standard protocol for getting your music, for example, on a compilation release. I come from a band background and the protocol (for a distribution deal) was basically, write and record your album, obtain management (this is slowly becoming redundant), they chat with various labels and obtain best offers for you to check out, you negotiate terms and conditions (as advised by your management and music solicitor) and a deal is either done or not done.

Is the process the same in the elec Dance music world? Are there different avenues and channels that one may take?

cheers,

Well first off I'm not a pro at promoting, but I have a plan for my new alias and how to promote it. Still, everything I say is just my observation.

You definitely want to check out promotion channels on youtube. That's a no brainer. There are a lot of channels out there who get EDM songs on Machinima montages, skits from other production channels (Jogwheel, etc.), and other stuff. These videos can get millions of views, and even if they don't put a link in the description, there will be a highest rated comment in 2 or 3 days that says the song name. Hell, you could write that comment and a short thank you note. Youtubers dig that thing, it's better than comparing the dislike bar to a disliker's penis!

Collaborating with other artists/vocalists is another way of getting free promotion. You are essentially combining your fanbase with theirs, always a good thing. Foreign Beggars is a good example of this, they have collabs with Noisia, Excision and Datsik, and are all over UFK. The only reason they are as big as they are is because they collaborate.

And third is either have a good/decent product or be so goddamn horrible that it makes you famous (think Rebecca Black).

Good luck!

Posted by Storyteller on Sep-29-2011 14:58:

Getting music in movies, advertisement or games can be done a couple of ways.

The hard way: Get famous/heard, get asked.
The slightly easier way: Get a publisher to promote your tracks for you with potential advertisers, advertisement agencies, record labels making compilations, movie production companies, game publishers etc.

Apart from those there is no other way I can think of. Most of these the above businesses you want to reach work with a select bunch of contacts that can send in demo material for their lates product and that doesn't include individual artists in normal situations.

Posted by madmuso on Oct-03-2011 00:06:

thanks for the advice and insight, I will get that book too,

cheers,