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Finally beginning promotion and marketing.

So, after a few grueling years of unfinished tracks and trying to get my production value ultra-polished, the time has arrived. I just finished a track that has been getting lots of excellent feedback and positive responses. I have a couple hundred friends who know I produce, and about 100 friends who I know would be personally interested, about 50 of them are really into EDM so that would be a good springboard. As cliche as it is, I am going to make a facebook page for the music. I am calling myself Spriral in Groove as the artist name.

Now, I have waited to do this for years and have humbly refused to market my music in any way, mainly due to the fact that I knew I could improve my productions, so I just kept feverishly working. So I would like to do this in the most effective manner possible, without resorting to the common low-brow, fair-weather friend bullshit seen all over SC pages and FB artist pages. I know I can't simply rely on the quality of my music to have it heard, now that I have a style I can confidently assign to an artist name, and confidently work on other tracks resembling my own finger print, a little marketing and promotion is in order. Any thoughts help, but looking for hear from EddieZilker, DJ RANN, L4C and Storyteller, but everyone who knows me, and those who don't, are encouraged to respond to this thread if you have something you feel like you can contribute.

Thanks,
Jesse (Spiral in Groove)

Make sure you get your mouth (typing fingers) under control before you start a Facebook campaign.

First of all: grats!

secondly, just make the FB page and don't look back thinking "I need to get better" because guess what: everyone thinks that.

Have you thought of getting your songs out to labels? Best way is to know people or know people who know people, and I would say as a last resort, do the cold approach towards labels. Having your music out there is most likely the next step, but I would definitely say that you should get a catalog of songs, and the consistency to put out music if you want to launch anything from it imo. That said, there is no shame in just putting out music with long gaps for the next release.

congrats, want to hear the track

No offense to the people named, but why would you be bothered with said four persons opinion, when they have achieved nothing so far that could help you in your future career?

Follow -FSP-'s advice, then let your music do the promoting.

little offended but I am aware you don't really know what I do so in a way i suppose i'm not offended.

I have too much to say on the topic so Iwill have to post later but there are many things you should do before pressing go to insure what ever sort of social media content you put out there has the biggest impact. It is actually pretty complicated and requires quite a bit of planning in terms of how much music you should have ready, how much money you should have ready to pay for remixes and pad pockets, and generally making sure that your initial momentum does not fizzle.

And the biggest mistake everyone makes is thinking the music will do the work for you. It won't. Neither will a label especially when you start. You need to be on every site. But you can't do this after because your intentions of trying to sell yourself are obvious. You need a good 6 months of strategic posting , blogging, twitttering , basically creating an online presence.

Think about how long it took you to develop a relationship with people here. Now do that on 20 sites. Reply and critic people's stuff in a very nice and honest way. Go out of your way. So that when you have your stuff, people will not just assume you are spamming. It doesn't matter how good your music is.

And release EPs. leave the singles to remixes for the time being. If you can place yourself in a position where you can pay someone good to remix your track, you are on your way. You just need to be able to have your music stand on its own. And then you start thinking about labels.

But if you plan and really think about a strategy , 5000$ and 1 year is sufficient to be recognized by more people that you thought possible. But you really need to put in the work.

L4C: I know what you do, you told me. I just enjoy reading your opinion on stuff, regardless of if it's your forte. Hopefully you can understand. I just like perspective, and you have a good one.

quote:

Originally posted by -FSP- First of all: grats! secondly, just make the FB page and don't look back thinking "I need to get better" because guess what: everyone thinks that. Have you thought of getting your songs out to labels? Best way is to know people or know people who know people, and I would say as a last resort, do the cold approach towards labels. Having your music out there is most likely the next step, but I would definitely say that you should get a catalog of songs, and the consistency to put out music if you want to launch anything from it imo. That said, there is no shame in just putting out music with long gaps for the next release.

Thanks. There won't be any of that "I need to get better" mentality. I have been producing on a semi-professional level for years now, but the last year I've gotten to where I want to be. The whole reason I'm doing this whole charade now and not 5 years ago, is because I knew it wasn't up to par with where I wanted it to be. If I had of made a little FB page and did the whole promotion thing a few years ago, the need to get better mentality would have been pretty severe, so thankfully I can avoid the "I need to get better" situation. Although, my mentality is of constant improvement and learning and artistic development.

Actually, I can have this track on Beatport next week if I want. The only thing that's holding me back is that I know the label doesn't have a proper engineer to take care of the master. I've been thinking of getting ahold of Atlantis so see if he would be willing to master it for me. I would rather have the track never heard on BP than to have a poor master. The guy who runs the label has had his tracks played out by Sharam and others, but that guy thinks mastering is just a stage of compression to make it louder. That isn't a master. So we'll see, if I can get this mastered soon, I'll throw it up on Beatport.

quote:

Originally posted by Beatflux congrats, want to hear the track

Thanks dude, http://soundcloud.com/fallisjesse/warmth-2v



There is a thread for this track and I'd love your feedback.

quote:

Originally posted by Evolve140 L4C: I know what you do, you told me. I just enjoy reading your opinion on stuff, regardless of if it's your forte. Hopefully you can understand. I just like perspective, and you have a good one.

I was talking about Deillon. And his last sentence about the music doing the promoting for you, well I think that should sort of ring an alarm bell. It doesn't matter how good your music is. People have to know you. And to know you , they have to like you. People buy from people they have a connection with where they also enjoy the music. Except djs. if you aim is to sellto djs, well i think you are going to be severely disappointed.

And if that one track is all you feel comfortable releasing. Wait. You should have at least 5 tracks ready.

quote:

Originally posted by Looney4Clooney ...you should have at least 5 tracks ready.

Ya, one track isn't going to impress anyone. If you can come out with several solid records, then people will start bothering to remember your name.

quote:

Originally posted by jayxthekoolest Ya, one track isn't going to impress anyone. If you can come out with several solid records, then people will start bothering to remember your name.

One really good track could impress, but the recognition won't exist until you have a few solid releases under your belt, and then people start to pay attention.

It's really no surprise that guys like Mau5 remix anything that is popular, just so his name is attached and he becomes even more notorious than he already is.

quote:

Originally posted by Looney4Clooney I was talking about Deillon. And his last sentence about the music doing the promoting for you, well I think that should sort of ring an alarm bell. It doesn't matter how good your music is. People have to know you. And to know you , they have to like you. People buy from people they have a connection with where they also enjoy the music. Except djs. if you aim is to sellto djs, well i think you are going to be severely disappointed. And if that one track is all you feel comfortable releasing. Wait. You should have at least 5 tracks ready.

I would definitely have to agree with this last statement. I have been producing for almost 2 years now and i wanted to wait till that comfort level so i feel that my tracks are good enough to be released out into the wild per say. I have also been hearing from many people to have maybe 5-8 tracks ready before sending to labels so at least they can choose if a few tracks stand out to them, and thats exactly what happend. A label ended up choosing 4 tracks to do an EP for me (which will be getting released in Jan woohoo!)

So honestly wait until you have a solid few tracks to show off with.

All the best luck to you!

Jesse, you really should come up with a business plan. Maybe L4C can help you out in that regard...

If the requirement for pushing the promotional angle is to have five tracks, I think I've heard about 20 of your WIPs that you could bring to completion in a short amount of time. You could get so busy finishing tracks you might actually forget how to start them.

quote:

Originally posted by Looney4Clooney And the biggest mistake everyone makes is thinking the music will do the work for you. It won't.

It was kinda my point of view, I have never posted my music on my public facebook for friends, neither do I have a artist facebook page. Without doing any promoting and letting the label do it i've been played by Dash Berlin, Shah and a few other.

I tried to stay clear of giving my opinion here, because I don't have expirience with being a marketable product either, but I think it's possible to get quite noticable by just making music.

I agree with all of you that you need a good set of tracks ready to be released.

quote:

Originally posted by Deillon i've been played by Dash Berlin, Shah and a few other.

My condolences.

I do make candy prog, so I guess I shouldn't feel offended.

What are the goals of the OP? He has to remember to be realistic. Unless hes pumping serious money to people, hes not going to get radio play. Who cares if DJ X and Y play your tracks, seriously you wont be so much better off after the ordeal(just some small thing to add to your bottom line) Shitty times to be a producer, so you gotta do it because you love it. I have some stories with some locals here, all I will say is "elite family dinner" lmfao. My 2 cents(all of my royalties combined).

quote:

Originally posted by Looney4Clooney And the biggest mistake everyone makes is thinking the music will do the work for you. It won't. Neither will a label especially when you start.

+1

i think the most important part of all of this before venturing further, is picking an alias you're going to be happy with to do this under for the rest of however long it will be. this makes branding infinitely easier. if you have a cool first/last name, i'd say stick with that as aliases can be pretty tough to come up with

some things to consider:

does it flow? (say spiral in groove out loud, i think spiral groove sounds way more smooth)

will it be easy to remember?

are you competing with other people/things for the alias? (doesn't have to be a musician, think companies and such. this can drastically effect google page rank and in turn make you harder to find for the people who like your music enough to search)

are you happy with it enough to continually release music under it?

are social networking channels available? (facebook, twitter, soundcloud, youtube urls).

this really does play into a lot for an artist. for example, https://twitter.com/spiralingroove is taken already. now when people google spiral in groove, his might come up before yours. and by that time, you've already possibly lost someones attention

I would pay a consultant a few hours on hoe marketing works now specifically how music and social media work . If you live in a big city, there are experts. Honestly, i mean it is so cheap to do it but it requires a rather intricate timing and more things than a normal person can keep track of. Reminds me of this WW2 strategy game i play called hearts of iron. I play 2 hours a week on sunday and i get thru maybe 1 day. You control every fucking aspect of the country. What to build , what to research, where to station your troops, supply lines. It is fucking nutty. I have a fucking project planner for this game.

quote:

Originally posted by Looney4Clooney hoe marketing

Yeah, so far I've decided I need to finish at least one really solid track like the other one, in a similar style, and come up with a better alias. The thing is, I'm really bad about choosing things like that. But I'll choose an alias that rolls off the tongue easy though like you mentioned.

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