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Shazam marries Beatport. No one asks the DJ..
Would it actually help promote sales of individual tracks?
When people would be able to identify tracks they like and might consequently purchase them?
Or would it jeopardize some of the individual or iconic track selection of DJ's? Making the sense of intrigue, when the DJ plays this perfect timed track, much shorter?
Of course unreleased material would stay unreleased, and a lot of us wouldn't reach for the phone when we love what we hear, but still, It's yet another technological step, forwards or backwards.
Discuss?
IMO most bombs nowadays are promo's and unreleased material anyways.
One other thing this will encourage is more cellphones on the dancefloor 
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| Originally posted by chris1011 One other thing this will encourage is more cellphones on the dancefloor |
Well I just hope there won't be people standing around trying to ID every single track but sadly that will probably be the fact. Yaya for unreleased and vinyl only stuff, I guess...
A smart dj would have their own app you can download at the show before which would not only list latest shows but also broadcast the tracks played and were to buy them.
The biggest issue with EDM is the incredible fucked economics. There is an insane demand for EDM tracks but nobody , at least normal people know were or what it is to buy. Djs don't really help and to a large extent make it harder because they add a layer of abstraction that just isn't necessary. But djs are incredibly selfish. Even with their fucking podcasts , they don't bother doing proper indexing so that you know what is being played were without having to fucking count the transitions. They are just concerned with their own promotion by technically breaking the law.
And if producers sold more music, which they would, then djs would not have to compete with producers that dj because they have to.
And beatport is not a public medium. It is too technical and aimed at djs. The only way you will ever sell is via itunes. You can sell a few thousand units and that is platinum of beatport. It is a joke on Itunes.
The sale of EDM would be about 1000 times higher if people knew what to buy and it was available on itunes. The dj actually hurts the industry in many ways. They are not needed like they used to be, and given the money they are making for doing fuck all, they should return the favour.
So what do you suggest?
DJ = Promoter?
DJ = MTV?
I'm going to sleep, but I'll elaborate on some of your ideas tomorrow, night.
I agree that DJs should not hold out on people requesting IDs but I don't know about that being something they should actively do. I agree about the track list part although there are cases where DJs essentially buy all the tracks from other DJs sets and then play them in their own that's pretty fucking lame. Not wrong, just lame.
i just think the focus should not be on djs fragile egos. Djs that think having some secret track will somehow make them better is just fucking retarded in this day and age were anyone can make their own personalized edits of released tracks. You don't need promos to be different. I'm still surprised people do promos but i suppose it is an acknowledgement that the dance scene still hasn't figured out that the market they should be selling to are normal people , not djs.
except for the old crowd, nobody cares about djs mixes. Most people want to be their own dj. The radio shows that do well are the ones that play and name. Continuous mixes have a very small demand among the market you are trying to reach. But that is what makes it so confusion in that were as normal people did not have access to the music and needed the dj and bought the compilations, the music is now available in theory to normal people making the dj largely irrelevant unless the are acting as more of a broadcaster yet people seem to only know music via these djs that don't really make it accessible as much as they could or should.
People go to a skrillex show, they assume the tracks are all skrillex. that is just how most people think. THe producers are also at fault marketing themselves as producers rather than artists or bands. People don't know what the fuck a producer is. And artist or band is something people get.
The dance scene has two economies. The one making money which has little to do with music. That would be the corporate hype machine and they do great. Then there are the people doing the music and most of the labels they are on that are so clueless as to the amount of lost sales they are enduring by realizing it is no longer a dj driven market. The scene needs to realize the dj is not the primary audience and that they can sell directly to the end user without the dj. The fact that most EDM artists are not on itunes is pretty incredible. Ask anyone that isn't an EDM nut ie the average person that hears a dance track , doesn't know the genre but still wants to buy it, which i would say is almost everyone and they will not know what the hell beatport is. it is so inconsequential and small compared to itunes that to not be selling on itunes shows how completely incompetent some labels are.
I think you are making too many generalizations
the point is that the way things were no longer apply and there is an unhealthy imbalance between djs and those that make the music. Unlike any other style of music.
The fact that you can have a dj payed 100 000 play a track that only sold 300 copies. That is a little fucked up. Every side is to blame. Djs only out to promote themselves, and producers that don't realize they now can sell to the end user.
I would imagine that the DJ that gets paid 100,000 is a big time artist/producer as well.
I think you will find most of them are corporate hype bots. Only in EDM could someone like Aoki have a career. Use him as a case study. That is rather fucked up and completely unique to EDM .
There are musically-talentless hacks in many genres.
nope.
find me one example of a shitty cover band that has been hyped to fuck that outsells the actual band. EDM is the only genre were people like aoki can exist. Even Paris hilton sang on her albums. The producer for Milli Vanilli was the one that got paid. It truly is unique to EDM.
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| Originally posted by Looney4Clooney nope. find me one example of a shitty cover band that has been hyped to fuck that outsells the actual band. EDM is the only genre were people like aoki can exist. Even Paris hilton sang on her albums. The producer for Milli Vanilli was the one that got paid. It truly is unique to EDM. |
nope.
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| Originally posted by Looney4Clooney A smart dj would have their own app you can download at the show before which would not only list latest shows but also broadcast the tracks played and were to buy them. |
I'm actually surprised that it took this long to happen. It was a logical step. Beatport is in the business of selling music. Producers are in the business of selling music. This will sell more music.
When I bring my girlfriend to parties she'll occasionally bust out her phone to try to get a track id with shazam if I don't know it and it really appeals to her. Maybe 2 or 3 times over the course of the party, maybe less or maybe a bit more depending on how much she's enjoying the tunes. I think it's great, to be honest - for many of the reasons previously noted in this thread...It doesn't always work, but occasionally it does.
We were at this Suol label party 2 weeks back or so and she used Shazam to id Tomas Barfod - Till We Die. She's since bought the album on vinyl to play at my place and on cd for in her car haha. It's a great tool. I don't think there's any denying that.
@L4C
You're clearly detesting today's business model of the industry, and you brought up some valid, if not hopeful much, points.
But let's take it by steps.
Firstly, the way that a lot of EDM products are presented, and I mean techno in particular, but also a good amount of house/tech house/deep house etc., are not consumer friendly, at all.
If you'd ask me, (and I would bet by a long shot if you'd ask many others), I'd never buy this record on It's own, unless I'm a DJ or I fancy record collecting. It's an unedited, DJ friendly version, completely empty on it's own, It only suits the DJ's set.
And that is true for the piles of records being released today.
Second of all, The majority, the big majority actually, of the DJ's that are somewhat popular, from Tini and Martyn, to Soth Trexler and Talabot, are all producing, either making single ep's and records, or albums, they use their name and stage to present their productions.
I don't really remember the last time I consistently heard about DJ's that are out there in the open, and they are just Jockeying, and are as selfish as you say.
In order to make dance music, and be able to sell it, you have to be conceptual, make an album, sell something that is listenable for the consumer, or have the stage to present it on, you won't be able to sell in numbers the format I talked about above.
Thridly, DJ's are not what you describe them as, again, they are talking about, and presenting, the next production they think is great, i.e. Seth troxler presenting Ben Pearce, Heidi fussing about George Fitzgerald, etc.
Today you have websites like RA to constantly promote new releases and fuss about what's good and hipster friendly, and you have the labels that, It's their very job to do so.
If you want to look at a relatively successful formula, look at Armin and Armada, his Radio show is a platform for promoting artists and his own label, but again, It's much easier for something as friendly (relatively) as trance music.
Note: Though once you actually put your cards on the table, like in A state of trance, you basically offer your music for free, which decreases record sales. But increases gig revenue, for Armin, and for the other producers.
To conclude, I don't see a way in which dance music can be sold in numbers, Skrillex too, doesn't sell records in numbers, he's gigging, and If you ask me, except for the odd consumer, Shazam isn't going to help in sales by THAT much, but It's going to help.
Oh and a small edit, I would just strongly suggest to artists that are talented and want to break through, I personally love the format of live shows, I think it's great, I think what Nicolas Jaar does is great, and what Guy Gerber does, It's a different experience, hugely self promoting, and very entertaining, I think It's the perfect form of presenting today's electronic music without doing it on wax or internet.
TL
R in the end..
| quote: |
| Originally posted by Alero50 If you'd ask me, (and I would bet by a long shot if you'd ask many others), I'd never buy this record on It's own, unless I'm a DJ or I fancy record collecting. It's an unedited, DJ friendly version, completely empty on it's own, It only suits the DJ's set. And that is true for the piles of records being released today. |
"Apart from a few very talented techno artists and psy/ambient I usually find most EDM far more enjoyable to listen to in sets. Sets are also free"
that further proves my point doesn't it.
As for techno albums, listen to Barker and Baumecker's album.
And assuming your subjective taste is a standard setter, then we would just need them to further improve their album concept, wouldn't we.
P.S. That post is not limited to techno.
Also Voices from the lake comes to mind, although It's cotton candied to death
One of the main reasons for not listening to sets is the lack of playlists, for me personally. It's beyond frustrating to try and find a track for 6 fucking years (Ricardo Villalobos much?). I think this can be helpful in many ways.
Except for a few ones which are posted by regulars here from time to time, I never listen to sets.
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| Originally posted by Alero50 @L4C You're clearly detesting today's business model of the industry, and you brought up some valid, if not hopeful much, points. But let's take it by steps. .. |
| quote: |
| Originally posted by Looney4Clooney not at all. I just notice certain things that are unique to dance. And since this was about record sales, i explained briefly the issue and why sales are so low compared to any other genre when it is arguably the most popular genre on the planet right now. |
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