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Posted by LoveHate on Nov-20-2013 09:26:

why is everybody copying avicii?

first of all i just want to say that i think avicii is cool so theres not hate here.

i get it we get people copying one thing that really works, like when deadmau5 first came out with his thing, and people were doing that..and that became extremely over saturated, and its not just dance music its all types of art, do people not like their own ideas ? the other day i heard a pitbull song on the radio with country/dance influence of course he has been "sampling" dance music for awhile awhile, but than i hear seasoned veterans in electronic doing the same thing , people who's skill is clearly far beyond those of the younger guys they are copying or being "influenced" and i just go wtf. Anyway i don't what this thread is about i just find it funny that a guy who clearly makes really catchy hits but has mediocre talent in all other aspects of the craft has that much influence over everyone else in the profession.


Posted by tehlord on Nov-20-2013 09:37:

We live in an X-Factor/Pop Idol generation of attention hungry fucktards who care not for skill or craft.


Posted by ChemTec on Nov-20-2013 09:47:

It's all about trends really and they change much faster now because of the internet. Before when you had to actually go out and buy records and cds, you would come home and listening to it start to finish. Now you go on soundcloud or youtube skip the first 2 mins of a track and keep skipping and if you dont like what you hear in that collective 1 min, you are not interested. The reason "veterans" are doing what the "young" people are doing now, is because they were the "young" people before, they were the ones everybody was looking up to and now that their sound has run its course, they have to do what everybody else is doing to try and stay at least some bit popular.


Posted by cryophonik on Nov-20-2013 17:50:

I'm not copying him. Hell, I'm not sure if I've ever even heard him. How the f#ck do you pronounce his name anyway?


Posted by SystematicX1 on Nov-20-2013 19:04:

quote:
Originally posted by cryophonik
I'm not copying him. Hell, I'm not sure if I've ever even heard him. How the f#ck do you pronounce his name anyway?


uh-vee-chee


Posted by Viber on Nov-20-2013 19:19:

Well, i think that every artist has his taste and he knows what he likes but he does not know anything about the people's taste.
So if everyone like McRoyals and McRoyals are selling like crazy then you are like: "ok then, guess i'll open a burgers joint instead of that Pakistani restaurant iv'e been planning".

I also like his music (there's a difference between like and love), he is successful in this world for the exact same reason Luke Chable is not.
But i can understand his appeal: catchy tunes and simple builds, copying the build is easy, just not so sure how you can get away with copying the melodies.


Posted by tehlord on Nov-20-2013 19:25:

quote:
Originally posted by cryophonik
I'm not copying him. Hell, I'm not sure if I've ever even heard him. How the f#ck do you pronounce his name anyway?


Silent K

K-U-N-T


Posted by cryophonik on Nov-20-2013 19:31:

quote:
Originally posted by scorpradio
uh-vee-chee


That's what I sorta thought, but thanks for confirming. I see his name in print everywhere, but I've never actually heard anybody say his name. Mostly because I hang out with married 30-somethings and none of us listen to new trance/EDM.

quote:
Originally posted by tehlord
Silent K

K-U-N-T


Put those two together and you get a pretty cool human beatbox loop:

Unt-uh-vee-chee Unt-uh-vee-chee Unt-uh-vee-chee Unt-uh-vee-chee


Posted by tehlord on Nov-20-2013 19:32:

quote:


Unt-uh-vee-chee Unt-uh-vee-chee Unt-uh-vee-chee Unt-uh-vee-chee



Or an Eastern European choo choo train.


Posted by Zak McKracken on Nov-20-2013 21:10:

who is everybody?


Posted by LoveHate on Nov-20-2013 21:20:

I guess by everybody i Meant people in the mainstream .


Posted by echosystm on Nov-20-2013 21:54:

I could be wrong, but I think it's because they like that kind of music and enjoy making it.


Posted by MSZ on Nov-20-2013 21:55:

I dont even know what avicii is, pop? The only song I know is levels. Anyway, all the guys around here are making electrohousey brosteppy sounds by a large margin.


Posted by Viber on Nov-20-2013 22:22:

How can you not know tracks by him? his songs are freaking everywhere, it's on tv shows,weddings,mainstream radio and vacation resorts.

I know it's cool to say you never heard of him but come on.


Posted by Viber on Nov-20-2013 22:28:

quote:
Originally posted by echosystm
I could be wrong, but I think it's because they like that kind of music and enjoy making it.


OR MAYBE the Swedes found a way to churn out zombie tunes which brainwash the masses! i heard that if you play "I could be the one" backwards it says "Soon, we will have your brain!" in Swedish.


Posted by MSZ on Nov-20-2013 22:36:

When did I say that I've never heard of him? His Fanboys must've got on TA somehow.


Posted by Viber on Nov-20-2013 22:54:

hehe yea i'm his fanboy, watch his tommorowland set, i'm the one with the pink HardvellZ shirt


Posted by evo8 on Nov-20-2013 23:48:

quote:
Originally posted by echosystm
I could be wrong, but I think it's because they like that kind of music and enjoy making it.


well shame on those people!!!!!!!!!!!!!!!!


Posted by itsamemario on Nov-21-2013 03:48:

quote:
Originally posted by scorpradio
uh-vee-chee


ah-vii-chee

which incidentally also is the lowest level of hell in hindu mythology, or something like that :P

he makes really catchy hits, and what he's doing is pretty original. He's, with the help of black people, finally conquered the last truly white art form - the very theme songs of the Confederacy has been taken by their former slaves.
The merge of house, rap and country is one that in theory shouldn't
work, but with swedish craftsmanship it actually does.

As for people copying him - there's maybe 5% of the human population that has true creativity, most are just parrots. Monkey see, monkey do.
Imitation is the most sincere form of flattery, and if you can't do, then copy. Neither Avicci, nor deadmau5, are even notable cases for this, people have been copying and tweaking musical ideas since a rather long and somewhat musical belch was accidentaly let out by an unsuspecting cavemen, which spawned a night filled with musical burps.
People copied the Beatles, people copied the Stones, any success story spawns imitators.
It's the very same effect that spawns copycat killers, except it's far more prevalent as we don't jail people who make unoriginal and generic music, albeit the case could be argued that we indeed should.


Posted by PlasticSoul on Nov-21-2013 21:58:

why is everybody copying avicii?

Because it sells.


Posted by DJ RANN on Nov-21-2013 23:35:

I was out last night at dinner and speaking to one of the top managers for major DJ talent (and by this I mean they manage several top tier names in both commercial house and trance).

He said it's all just about the sell-out; many big names saw that EDM has exploded in the USA and they want a slice of that $200k-per-set pie.

He told me that me that one person in particular was about to quit the DJ career as his brand was just diminishing over time then he realized he could make millions by just selling out and making music that was far less meaningful and far more basic. He was going to get out anyway and he said this will be his golden parachute as he's pretty much conceded that after this particular ilk of music, there will be no where to go. He recons those making this music now, better pull every penny out of it that they can, as they won't be able to get a gig when this wave of lowest common denominator dancepop subsides.

Apparently, one person in particular (member of a group) is slightly freaking out over it, as his cohorts never really had that much of a career before and they've made millions, but he wants to do other things (like deep house and tech) and he's terrified that no one will give him the time of day or that he's pigeonholed for his decision to sell out.

The guy I was speaking to said he's sick of it as it's not about music. It's about radio play and money.

He said if you play a recording of the 10 big names commercial house now, you literally could not identify who was who. Aside from them playing more of their own tracks (and hence a way to identify) there is simply no differene, and that is one of the reasons this breed will die a quick death.

Good riddance. And yes, I fucking hate avicii (not him, the music, because it's fucking shite).


Posted by Viber on Nov-22-2013 00:37:

Love reading your posts Rann, you should open a blog.

I don't mind Avicii that much but i'm dying to know when will Electro House die? when will Tommorrowland die? when will Dubstep die? i wish there was an hour long show narrated by Morgan Freeman with exact scientific estimation on when and how will this all finally happen.


Posted by itsamemario on Nov-22-2013 04:15:

I don't think electro will ever die as long as France is on the map.
You think it's dead and all is left is a ghost that's ravishing the american plains, and then BOOM! The God that is Quentin Dupieux drops this monster that within ten seconds of hitting play has totally redefined the sound of electro.



Cus it's definitely electro house, but it sounds old in a new way, and like how he blended wobble bass and swing melodies in Flat Beat he pulls in elements of contemporary music styles. It's what disco and dubsteps unholy lovechild would sound like if you were outside the club puking from a too heavy e-rush. It's now even that new of a sound, more of a refinement, or perfection, of an existing sound.

The farty bass that has been plagueing swedish and american charts the past year, will subside soon though, as it's just a little bit older than the deadmau5 pluck. The patterns may persist, but the shift in sound will be for basses with more lp filtering. not softer, just thuddier and punchy basses instead of raw and screeching basses.
But Electro will never die. It will only transform into something new that will once again blow our collective minds.


Posted by zodiac9 on Nov-22-2013 08:31:

I was a bit taken aback when Avicii's song "Wake Me Up" hit #1 on the Billboard charts last month.

http://www.youtube.com/watch?v=IcrbM1l_BoI

I'm one of the few people in this area that even knew who he was. People don't even know how to pronounce the name.

I don't really like Avicii's style, too happy, fluffy, and cute. It has a childlike quality to it. He is talented for sure, ain't gonna diss him. Some of his song choices for Levels are interesting, in a good way. His music is easy for the masses to digest. Yep it sells, that's why his style is emulated.

I see nothing wrong with producing what is popular at the moment, especially if you want to sell and license tracks or get gigs. For every light fluffy track you make, you can make a darker one. The best of both worlds.


Posted by Looney4Clooney on Nov-22-2013 09:28:

don't really see people copying him. He is kinda so far removed from the EDM aesthetic that it is more like robert miles. I would hardwell and gang are the ones providing the really shitty framework right now.

Pretty sure Rann is talking about one of the showtek guys. I had their first release in 2000 and then they went all crazy hard style and then electro pop dance all of a sudden became 128 bpm hard styler and they just probably realized why the fuck not.

recently came across this guy. Still really rough but given his age , will probably be big in a year or 2. His album is all potential but with the right help, could do something nice.



Savant , i mentioned him a while back is just getting annoying with his hole i have autism bullshit. I mean it isn't a retard competition,

EDM guys just need help. Too many of them are lacking on the music side. Like i could make Seandroid number one on beatport but without taste and a knack with what the listener hums back, you don't really have anything.


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