Commercialization of Electronica?
There's no more such term as underground electronica. Trance / etc. is becoming more and more popular all around the world, and that's what scares me. In 1999 (known as the best year of trance) you could still consider it underground, it's only that in the past few years that the scene has begun rapidly unfolding, attracting more and more people to clubs & raves.
Back in the days and even now heated discussions about "why don't more people listen to electronica?" filled forums and chatrooms with flame wars and ignorant remarks about the non-trancers. Most people want electronica to become widely popular, sort of like rock.
Unfortunately, even with today's integration of trance into the commercial dance charts, they don't see how dangerous the situation has become. To me, to all the real fans of electronica, the genre is not simply something you listen to when you are bored. Electronica is about emotions, about letting you experience things that you would not able to experience with any other genre of music; electronica takes you on a journey. When I listen to a tune, I feel the tune, I live the tune.
These days with so many commercial tracks coming out, it is really sad to see what the scene has become. As the general Jay-Z, Britney Spears, NSYNC public becomes more familiar with what they call techno (Ian Van Dahl, DJ Sammy, the lowest of the low on the real trance scene), the degradation of electronica becomes more apparent.
My fear is that by undergoing such integration, trance could simply become more and more commercial in the next few years, leaving us, the real fans with nothing special of our own. For now, most of the radios beat to death only the cheesiest tracks that never even make it in our community. Even within our own circle some commercialization has happened, such as tracks that are played to death by every single DJ, so that they lose their special touch when you hear them for the 158th time.
However, with tunes by artists like 4 Strings and Riva sometimes making it to the radio (although, usually, the cheesiest versions), one can see how the apocalypse of electronica has already started. I can not predict what will happen in the future, but I really-really hope that Electronica will be something all the *real* fans who understand it can keep as their own special thing. I'm extremely against the mainstream public listening to trance, because they simply cannot appreciate it.
Dunno, I just felt like saying all that. I know some of you will agree, and some of you will disagree. Sure, who are we to decide what to keep to ourselves and what to give to others? Maybe I'm wrong about this whole idea, and it's a good thing that trance aka electronica is becoming more popular. Just post your thoughts, I want to know what the general feeling about this subject is
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