If you haven't used "Google Local" yet, try it (it is still in the beta testing stages). It's a great way for smaller clubs and promoters to get found in the clutter that the Web has become.

Hopefully this is the direction the internet is going, much more personalized and localized. (and no; I don't work for Google. Just speading the word of stuff on the web that isn't useless dataspace)

http://local.google.ca/