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| quote: | Originally posted by skizzell
out of curiosity, what does the acronym 'INCOGNITO' stand for? that is why you guys always capitalize the whole word, right? |
Hhhmmm very perceptive, Skizzell. Im going to answer your question as best as I can.
Me and Gerard have never talked about it, but maybe because of our background as marketers, (Gerard is a Search Engine Marketing guy and Im a Consumer Brand Marketing guy), its just second nature for us to capitalize the name of our brand, INCOGNITO.
Reasons are very simple. It gives it emphasis and stands out from a sentence or copy. And since its a brand, INCOGNITO is a proper noun that should have the first letter as capitalized. We've just extended and made the whole word capitalized.
Laying the cards on the table though, INCOGNITO is NOT an abbreviation for anything. Nonetheless, it strives to mean something, thus our tagline of, "I am a Medium. Drown in My Beats". This meaning (or brand essence or positioning) is another story though
Now back to regular programming, its 5 days to go before King King gets filled with our friends from Colombia, Mexico, Argentina and Brazil! So JOIN the $10 until 11pm discountlist NOW!
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www.iluvincognito.com
INCOGNITO - Where amazing cutting edge dance music happens
DRENCHED - Daytime pool parties
MOONLIGHT - Evening open air parties
ARTWALK AFTERHOURS - One offs
TEKNOLOGIK - One offs
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