Nice new slogan there-

"we've turned a corner, and we're not turning back,"

So - Normally when someone turns down a one way street- do they just bull through everyone and keep causing accidents?


http://www.cnn.com/2004/ALLPOLITICS...sues/index.html


(CNN) -- After keeping a low profile during the Democratic National Convention, President Bush returns to the campaign trail Friday morning to unveil broad themes of his agenda for the next four years at stops in three crucial battleground states.

Friday's events kick off a monthlong push by the Bush campaign leading up to the Republican National Convention in New York.

Nicolle Devenish, the Bush campaign's communications director, said the president will deliver a retooled stump speech during stops in Missouri, Michigan and Ohio that will pivot away from tough rhetoric against Democratic nominee Sen. John Kerry and focus more on "laying out a vision" for the next four years.

"Strategically, it is an important month for us," said Devenish, who said this has been a long-planned strategy.

"We started the campaign by talking about what the country has been through, the war on terror and the economy, and now we'll talk about the vision for the next four years and the difference in visions for the future."

Bush's new refrain during this time will be "we've turned a corner, and we're not turning back," Devenish said.

During the Democratic convention, Bush remained out of the public eye on a working vacation at his Texas ranch, and his campaign stopped advertising.

But that hiatus will come to a quick end Friday, just hours after Kerry formally accepted his party's nomination. (Kerry: 'most important election of our lifetime')

The president will be traveling intensively in August, and aides said it will look more like a traditional campaign, with impromptu stops and visits along the way.

The Bush campaign has dubbed this next phase of the campaign as the "Heart and Soul Tour: Moving America Forward," a slogan that will be displayed on his campaign bus and will be accompanied by new ads mirroring the theme that will also start Friday.

The Bush campaign plans to split the four-week phase into three parts:


The first two weeks will focus on "strengthening families and the changing economy," with a special emphasis on promoting what the president calls the "ownership society."

Bush will promote ideas such as mandatory flex time for Americans who want it and reintroduce a proposal for privatizing part of Social Security, which he pushed in his last campaign but pulled back on once the stock market plummeted.

He also will talk about issues such as home ownership, education and help for small businesses, which he already discusses on the stump.


The third week will be focused on national security, where the president will talk about the "need for success" in the war on terror, though he is not likely to unveil new policies.


In the last week going into the GOP convention, the president will talk about a different issue each day and discuss policy initiatives in detail.

Implicit in all this is the Bush campaign's desire to draw contrasts between his policies and those of Kerry, even if he doesn't explicitly make such comparisons in his stump speech.

Meanwhile, Kerry and his running mate, Sen. John Edwards, will embark Friday on a two-week, 21-state, coast-to-coast campaign journey.