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It's usually some graphic designer somewhere who puts together the whole image of the company including letter heads, logos and sleeves etc.
When it comes to record covers it can be all sorts of sources, but it usually comes back to a graphic designer at the end.
A friend of mine (Who is a graphic designer) did the Jamiroqai - Space Cowboy cover.
What usually happens is that the cover design is never really in the hands of the artist in most cases. There are a whole heap of people who specialise in knowing what is more marketable etc. to the public. They can ofcourse get it wrong sometimes but there you go.
Cheers
Nem
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https://www.mixcloud.com/Calvin_Karass/
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