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At my school, McMaster, people've been wearing these for months, only a few people. But since there isn't a high concentration of nike stores around here, and the footlockers weren't selling them (at first, maybe they are now?), it was usually a case of somebody ordering a dozen of them through the net, and giving them out to their friends.
Who knows, maybe that in itself is a marketing tactic to spread their popularity.

Karim
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a baby seal walks into a club....
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