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| quote: | Originally posted by Acid John
thats like 75% or more marketing mumbo-jumbo. but then again, statistics can be made to prove anything. almost 70% of people know that! |
HAHAHA!!! 
| quote: | Originally posted by DJ Kibon
Well, here's the opinion of a busines student (I'm working on my commerce degree right now).
A company like Sony produces a range of headphone models for a variety of reasons. The very bottom end of the lineup is likely very low margin, and partly serves just to get people into the store (similar for example to their bottom of the line CD Walkman). Once they're in the store, Joe Salesdude upsells them to more expensive models by trying to show just how much better they are. It also depends how much R&D is put into a product, which is likely higher for the top of the line products.
The rest, unfortunately, breaks down to essentially milking the consumer. Sony knows that "x" number of people will likely purchase their uber-dooper, premium headphone, whether it's because they see it splashed all over advertisements (e.g. current Benson & Hedges Gold Club Series ads), or because they see others using the same gear.
Also, consumers often equate price with quality, so you can partially look at it as if you priced Technics at $3000 per table, people would think, "gee, those things must be pretty damn good". Conversely, if you priced Technics at $300 per table (not sure how practical this would be after actually get my hands on them, and seeing the build quality), they could potentially lose their reputation for being "the" turntable to buy.
Hope this makes some sense.
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That makes perfect sense, didn't quite realize the "make you go into the store" entry-level products idea myself.
A different take on this is in terms of Sony portable minidisc recorders. They have 3 main models here in Canada, each priced way differently ($230, $400, and $600), yet having marginally better features from one to the other. The lower-end and the mid-range models have, in fact, the exact same lower half! They probably share most of the internal circuitry.
To prove this, I have a mz-n505 ("lower end"), that's been "hacked" (using a guide from the minidisc T forums), so that the software features of the N1 (top end model) are unlocked. I.e. pseudo line-out, speed adjustment, etc etc.
This shows that the software is essentially the same in all three models. Sony just makes them look differently, and hype up various little tiny improvements from one model to the next, so that if you're in the "entry zone" you'll get the 505, and if you have cash to burn, you're pretty much forced (subconsciously) to get the expensive model. Whereas in fact the lower end model has most of the functionality of the $600 one, at one third the price.
That's Sony for ya. But they're not the only one to use these tactics, for sure. I mean, huge business empires have to make money one way or the other!
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