Adidas to Buy Reebok for $3.8 Billion

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Chris Allen
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Registered: Apr 2004
Location: Calgary, Alberta

Adidas to Buy Reebok for $3.8 Billion

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Adidas said Wednesday it will buy shoemaker Reebok for $3.8 billion, giving the company about 20 percent of the U.S. market. By combining Adidas' popularity in Europe among soccer and athletics fans with Reebok's appeal to U.S. fans of basketball and football, the architects of the sportswear and athletic gear deal hope to create a more muscular rival to world leader Nike.

Source and Article Continuation: Forbes.com

Aug-04-2005 18:47 Canada

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TranceAddict Forums > Local Scene Info / Discussion / EDM Event Listings > Canada > Canada - Toronto & Southern Ont. > Adidas to Buy Reebok for $3.8 Billion

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