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Beat them up and take things from them.
Really though, I (and I presume most of you, since most of you are asking how to introduce others into the music) found it yourself. It's hard to break a stereotype. If they can't find out about a certain genre on their own and have to be force fed music, it probably means they just don't like it.
Throw on a couple records every now and then, see what happens. If they don't like it, don't keep prodding at them about it like you're trying to force some ideology down their throats.
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