For over 100 years Wrigley's Gum has contended the benefits of chewing were "just plain common sense", however now Wrigley's has decided to launch a multi-million dollar, multi-year campaign to scientifically prove that chewing gum is indeed good for you. Wrigley's has always been pushing the limits of traditional bubblegumhood, with their oral-care gum netting over $1.4 billion a year. However all new product launches have not been so successful; in 2003 they halted production on the flopped "Surpass", an antacid gum. With studies focusing on stress and weight management, cognition, and focus, we'll see just what Wrigley's comes up with at the end of this campaign.

Source Link: http://www.usatoday.com/tech/scienc...institute_x.htm
Trackback: http://komodo9.blogspot.com/2006/03...s-to-prove.html

YES!

GOD I NEED SOME GUM SO BAD!

I HAVE SUCH A FAB JACKET ON I NEED SOME GUM SO I CAN GIVE PEOPLE COOL LOOKS IN MY FAB JACKET AND SUNGLASSES AS I CHEW MY GUM BRAD PITT STYLE.

/end caps

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After all that they'll probably end up with some stupid results like...

"Extensive study and research shows that Wrigley's chewing gum is less healthy than carrots...but much much healthier than the Ebola Virus!"

I bet they wont mention the fact that a large number of people are having jaw problems from constant chewing.

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Its great to see companies really grasping the scientific process by starting with their conclusion and working backwards. I think einstein said if the facts don't fit the theory, change the facts.

doublemint twins what what!

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quote:

Originally posted by Boomer187 Its great to see companies really grasping the scientific process by starting with their conclusion and working backwards. I think einstein said if the facts don't fit the theory, change the facts.

OMG Kuhn oh the paradigm1!!!

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