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MAX HEBERT
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Max Hebert started his musical journey as a DJ/Promoter in the early 1990s, working with Channel Productions, one of Montreal's first large promotional companies. Channel Productions was responsible for promoting major events featuring live acts such as Daft Punk and Chemical Brothers. They also hosted nights at Montreal's legendary Playground afterhours club. During the mid-1990s when the electronic music scene was first developing in Montreal, Hebert was playing regularly in Montreal's underground circuit, DJing at various local events and loft parties around the city.
In 1994, Hebert joined the famed 514 Productions team, promoting weekly nights at SONA and many quality events in Montreal's largest venues, including Cream, Swirl, Celebration, Chocolate Factory and many others. This position gave Hebert his first official gig in 1995 at SONA during a Breakbeats night under the name DJ Max Traxx. He subsequently travelled to promote different events in various North American cities on the East Coast, including New York, Boston, Philadelphia, Toronto and Quebec City.
Hebert's solid background and keen experience in the Funky Breaks genre dominated his style in the 1990's, but today his musical style has evolved to a funkier, groovy Chicago House sound spiced up with pumping Tech House. His versatility as a turntablist and DJ are always apparent in his carefully programmed sets: "My philosophy is to bring people together, be interactive, and mentally fuse with the crowd and understand their demands on the dance floor. When I play music, it's not about me - it's about the crowd. And every crowd is unique and different."
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