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No, there aren't general rules, but I can give you a few pointers perhaps:
1. Don't use hard panning (i.e. all the way to the left or right). Most of the time, you probably don't even want to pan halfway. Pan about 1/3 of the way if you want a lot of separation, and maybe 1/4 at most if you just want to space things out a bit.
2. If you can, balance it with a "similar" sound on the other side. Example: pan your closed hat to the left, and your open hat to the right, and adjust the levels/panning slightly until they seem to be about equal "power". You might also have, say, an arp panned a bit to one side, and balance it out on the other side with a pad.
3. Don't pan kicks, bass, or leads. If you want a stereo effect on a lead, use a stereo delay or reverb.
4. If you're having a lot of trouble balancing, try using a stereo imager instead of a panner. Stereo imaging actually plays roughly equal volume on both "sides" but performs some additional timing magic, which I won't describe at length, to make it seem as though it is coming from a different location in the stereo field. Waves S1 is one example, but there are many others.
5. Don't assume that panning will actually give you much headroom. It helps to give more separation to musical elements, but it won't help you jam a lot of extra material in there. That's what EQ and compressors are for.
6. Keep in mind that you aren't entirely objective about your own track, especially if you're the type that loops it over and over while you're producing. It may sound "pants" to you, but that may only be because you've heard it so many times the other way, and it's entirely possible that a listener wouldn't notice at all.
That's about all I can give you for now.
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