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i have to disagree with some of the viewpoints here.
if what you play and love is trance, then chances are you're going to be a subpar house dj, and the world doesn't really need that just because you want to have people cheering for in a club.
my opinion, and it's only that, is keep promoting the stuff you really believe in on a personal level, because it's going to show through and make you stand out. don't expect it to be like the kind of thing where you give out a demo and that's it - you have to build yourself and grow in your passion and throw your own parties and build a following.
then when you go the club you tell the owner you'll play what he wants, and you can shift it over the course of the night to what you want with the support of your people, and you might have some leverage with the owner.
i'm by no means a beacon of success like many are here, but here's a more personal example of one way you can approach it. over the past two years I have gradually gotten to the point where i can play what i want at a club where I am and by the virtue of the lovely people who support me, turn a 50 person top 40 night into 150 person progressive house night. (yeah ithaca has shit nightlife)
i interviewed for a residency at a new club a year ago and was turned down in favor of human jukeboxes. but i established a relationship with the owner and gave him some demos, and got the chance to play a party on a relatively inopportune date (spring break in a college town), and managed to draw a fairly decent crowd since I do all the marketing myself and I had gradually built up a crowd.
building the crowd is just as important as building the set. on a college campus i have been able to do this by creating a student group and organizing the scene within the student body. It works well for everyone involved, some of us are producers, others djs, etc - we all support eachother and throw our own house parties every weekend and grow in our love for the music.
so after another year, it started to get ridiculous, with multiple parties a weekend, a radio station, etc etc i then was randomly asked by the owner of that club to fill in for a regular dj and used my base and marketing experience with my own events (also helps that i am a graphic designer) to pack the club with hundreds of happy, open-minded people. and those people make everyone else happy and ready to dance and drink, and that makes the club very happy. it was a huge night and i was asked to do it again in two weeks and possibly earn the residency that had once eluded me, even though my taste has gotten more obscure.
so i don't know your scene's situation but i'd say in summary you have two directions:
1. play what they ask youadn try to get good at playing music you don't believe in, or learn to believe in it.
2. keep your sights on what you believe in and throw your own parties and build up the support you need to stand on your own in a club playing your own shit
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