Japan markets "beer for children"
http://timesonline.typepad.com/comm..._is_so_muc.html
(with a video link)
http://www.kilian-nakamura.com/blog...r-for-children/
for some more info
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Can you imagine these products being marketed overseas? With so much concern about “the children” these days we doubt that fake beer for kids would make it past the pitch stage at any beverage company. Well, almost any company. Sure, there’s the sparkling grape juice that kids sometimes get on New Years Eve in lieu of champagne, but to have it specifically marketed to kids is a different matter. While Americans would likely overreact and freak out, we haven’t seen any such reaction here in Japan and these drinks have been out for a couple of years now.
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"The favorite American pastime is not baseball, it's moral crusades."
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