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London is quite a weird situation.
I was hanging out with Greg Benz the other night as he was telling me all the stories of the Lush days when they had people like Max Graham, John Acquaviva, Mistress Barbara, and plenty more as normal talent.
Too bad that's not the case for London EDM these days.
It's very tough to play dance music in a town where UWO + Fanshawe run the bar scene. Hip-Hop and Top 40 are still the predominant forms of music for the bars in London and it's quite rare when we do have a successful dance music night. Phoenix was the only real "club" outlet that would really play any dance music and even then it wasn't a proper flowing set unless they had guest DJ's in like Simon, Sydney, etc.
There are often people who attempt to throw parties with dance music but very rarely will they get it right and all too often do they end up booking dub-step, grime, breaks, and dnb as they pack in 30 DJ's into a two room night in a sketchy all-ages after-hours type event with $30 cover, yet they wonder why very people show up.
The event with SVD was a breath of fresh air and I hoped it was going to bring some more exciting things to the city as promoters realized that if things were done right, they would draw a proper crowd. Unfortunately we've only had the lackluster attempts at cashing in on the SVD night with poorly planned events like Macca or Antoine Clamaran both leaving extremely disappointed after playing to crowds of 20-40 people.
I'm really not sure what to think of this city. But I know I don't depend on it for a constant dose of good clubbing nightlife. Sure it's good to go out and get smashed at the Barking Frog to some mediocre house DJ, but I'd rather go out for a few drinks with friends, or party at a friends house or even make the trip down to Toronto if I want to go to a proper club.
That said, the SVD night was great with a proper crowd and I had an amazing time. I also played a show at the local gay club over pride weekend to a packed out house. So it's not that there aren't the events from time to time, just not a reliable source to count on.
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