|
Re: iThis and iThat - what's it all about?
| quote: | Originally posted by blacknoizybox
why is there a trend to put a small "i" at the begginning of brand name, like iRiver, iPod, iCool etc. what's it all about?? i could understand if it was only the Apple company doing it... |
Its Marketing nigga ..... You give your product a name thats catchy and easy to remember.....hence when people go shopping they will remember those catchy words/names and actually go buy them.....
e.g:-
Everytime you think fast food all that comes to mind is the local pizza place,kfc,mcdonald's e.t.c......Not the place that serves 4 course meal.
Shaving stuff:- Gillette,Old Spice.....
Washing power:- Tide,Ariel.....
Car:- Hondas,toyotas,Chryslers...BMWs
|