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TranceAddict Forums > Main Forums > Chill Out Room > iThis and iThat - what's it all about?
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blacknoizybox
cracks and pops



Registered: Jun 2005
Location: Kyiv, Ukraine
Read This! iThis and iThat - what's it all about?

why is there a trend to put a small "i" at the begginning of brand name, like iRiver, iPod, iCool etc. what's it all about?? i could understand if it was only the Apple company doing it...

Old Post Oct-11-2007 09:29  Ukraine
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Sushipunk
Flickering, I roam



Registered: Sep 2006
Location: Chateau Verdafloor
Re: iThis and iThat - what's it all about?

quote:
Originally posted by blacknoizybox
why is there a trend to put a small "i" at the begginning of brand name, like iRiver, iPod, iCool etc. what's it all about?? i could understand if it was only the Apple company doing it...


It's all about 'Trend-whoring' really.

/thread.


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Old Post Oct-11-2007 09:30  Australia
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eRRaTiK
g0t milk?



Registered: Nov 2002
Location: Toronto, Canada

iWank


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Old Post Oct-11-2007 09:33  Australia
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Sushipunk
Flickering, I roam



Registered: Sep 2006
Location: Chateau Verdafloor

quote:
Originally posted by eRRaTiK
iWank


You fucking trend-whore.


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Old Post Oct-11-2007 09:38  Australia
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UmmiE
The Cure And The Cause



Registered: Jan 2007
Location: Brampton
Re: iThis and iThat - what's it all about?

quote:
Originally posted by blacknoizybox
why is there a trend to put a small "i" at the begginning of brand name, like iRiver, iPod, iCool etc. what's it all about?? i could understand if it was only the Apple company doing it...


Its Marketing nigga ..... You give your product a name thats catchy and easy to remember.....hence when people go shopping they will remember those catchy words/names and actually go buy them.....


e.g:-

Everytime you think fast food all that comes to mind is the local pizza place,kfc,mcdonald's e.t.c......Not the place that serves 4 course meal.

Shaving stuff:- Gillette,Old Spice.....

Washing power:- Tide,Ariel.....

Car:- Hondas,toyotas,Chryslers...BMWs

Old Post Oct-11-2007 09:48  Pakistan
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blacknoizybox
cracks and pops



Registered: Jun 2005
Location: Kyiv, Ukraine

you didn't seem to understand the question. i know it's a great marketing name and catchy etc. but why do several companies expoit it? i mean isn't there supposed to be any patent on the usage of "i" and a capital next..? maybe Apple ownes one, no? i would apply for a patent if i were to invent the iBrand thing

Old Post Oct-11-2007 10:00  Ukraine
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Sushipunk
Flickering, I roam



Registered: Sep 2006
Location: Chateau Verdafloor
Re: Re: iThis and iThat - what's it all about?

quote:
Originally posted by Sushipunk
It's all about 'Trend-whoring' really.

/thread.


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Old Post Oct-11-2007 10:01  Australia
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Ian
Not dead yet.



Registered: Dec 2001
Location: UK

iCry

/f0x

Old Post Oct-11-2007 10:16 
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blacknoizybox
cracks and pops



Registered: Jun 2005
Location: Kyiv, Ukraine

iCan't believe no such patent exists

Old Post Oct-11-2007 10:17  Ukraine
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Trance Nutter
........... I got nothing



Registered: Aug 2002
Location: Adelaide, Australia

its called a trademark


and I'm not entirely sure you can trademark a letter.
A logo yes, a name yes, a letter?


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Old Post Oct-11-2007 10:21  Australia
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Ian
Not dead yet.



Registered: Dec 2001
Location: UK

maybe a big corporation could (or could try) but iVibes came before them

add to the list


iRaq

Old Post Oct-11-2007 10:25 
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Zoso
Banging Gangs!



Registered: Mar 2006
Location: Dirty South, United States

I miss the days of everything having an "X" or "XP".

Old Post Oct-11-2007 10:58  United States
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