2. Companies pay for ad spots on the assumption that people will watch them.
3. If people don't watch the ads, they're effectively getting the programming without "supporting" the ads that make the programming possible.
4. Therefore people who don't watch the ads on network TV are THIEVES.
When Jamie Kellner was chairman of TBS in 2002, he gave an argument to this effect:
quote:
JK: I'm a big believer we have to make television more convenient or we will drive the penetration of PVRs and things like that, which I'm not sure is good for the cable industry or the broadcast industry or the networks.
CW: Why not?
JK: Because of the ad skips.... It's theft. Your contract with the network when you get the show is you're going to watch the spots. Otherwise you couldn't get the show on an ad-supported basis. Any time you skip a commercial or watch the button you're actually stealing the programming.
CW: What if you have to go to the bathroom or get up to get a Coke?
JK: I guess there's a certain amount of tolerance for going to the bathroom. But if you formalize it and you create a device that skips certain second increments, you've got that only for one reason, unless you go to the bathroom for 30 seconds. They've done that just to make it easy for someone to skip a commercial.
Originally posted by Halcyon+On+On
OOKA-OOKA ME NACHOS ME PRESS KEYS ON COMPUTER GOOD
Mar-04-2008 23:07
leph555
dementia depleted
Registered: Aug 2005
Location: City
thank god for tivo
___________________
quote:
Originally posted by bas
we're just rolling in that sweet sweet Beatport chedda SON. I PUT DIAMONDS IN MY SALT SHAKER SO I CAN HAVE CRUSHED DIAMONDS ON MY FOOD...it makes my dookie twinkle!!!
Mar-04-2008 23:10
CONNERMAN2000
Slick & Suave
Registered: May 2004
Location: Drifting Towards the Music
They call me Danny Ocean.
___________________
Mar-04-2008 23:11
Darkarbiter
Psysnob
Registered: Mar 2007
Location: Melbourne
Your right. Probably not stealing if you buy the box sets though... the cable/whatever companies would probably get a share from them due to getting the product out.
Registered: Feb 2006
Location: Intergalactic Planetary
quote:
Originally posted by leph555
thank god for tivo
+1
Mar-04-2008 23:12
sstranger1
Supreme tranceaddict
Registered: Aug 2004
Location: California
Then when are we supposed to go to the bathrooms?
Mar-04-2008 23:18
nchs09
Traceaddict in training
Registered: Sep 2003
Location: Inside your mum
quote:
Originally posted by sstranger1
Then when are we supposed to go to the bathrooms?
Bathrooms are for pussys.
___________________
quote:
Originally posted by Halcyon+On+On
OOKA-OOKA ME NACHOS ME PRESS KEYS ON COMPUTER GOOD
Mar-04-2008 23:23
mezzir
BEES?
Registered: Nov 2002
Location: assachusetts
ehh holy shit thats a load of bull
basically, the way the model works is that networks sell audiences to advertisers
so the whole skipping ads does break the system a bit, but it no way makes consumers thieves. in fact, by that model, it would make more sense that it'd be the network's fault if audiences aren't attentive to ads, seeing as they're the ones selling them
where's the contract between viewer and station for watching ads?
what a crock.
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Mar-05-2008 00:08
denys envy
no scratch, no snatch...
Registered: Mar 2004
Location: falLAcy, CA
some superbowl ads are entertaining. if all commercials attempted to reach this quality of humor and entertainment i'd watch them.
Mar-05-2008 01:04
mezzir
BEES?
Registered: Nov 2002
Location: assachusetts
quote:
Originally posted by denys envy
some superbowl ads are entertaining. if all commercials attempted to reach this quality of humor and entertainment i'd watch them.
if all commercials had such a huge guaranteed audience, they'd make them all that entertaining
