|
| quote: | Originally posted by adi26
Yea, I dun seem to get this either. I feel it is almost stupid to use more than even one name. This industry has a lot to do with recognition and with people having so many aliases, it makes it extremely hard for the typical listener to appreciate the artist behind the productions. |
recognition = expectations. If an artist/DJ/producer wants to try something that is a far step from what they usually do, they may rather do it under a new name so people don't complain 'that its not like their other stuff'.
While it may be a perfectly solid track, it may get slagged for not sounding like their other stuff, where if its under a new moniker, its judged upon it's own merrits and not the reputation behind it, which may be a bonus in the artists eyes (as not everyone keeps up on what each producers various aliases are)
Say, Audion vs Matthew Dear - if he's booked as Audion, I would expect a different type of set/sound than if he was booked as Matthew Dear.
Also, if I get an Audion track, I'm expecting a certain sound when compared to a False track.
So in short, it lets artists explore various different persona of their production/DJ styles while avoiding getting pigeonholed into the sound that their main-name is famous for.
|
