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Sooo they've created a flyer that's intended to be directed at the press to write coverage about?
Umm, no.
It's not a press release.
Where did you get it being a press release from!!!???
This is for the public. And it teases people abotu the fact that event is coming without letting them know the lineup. The anticipation of who is playing now is what this flyer presents. Thus, it's teasing us. Maybe not in the direct way where it says like "top 5 DJ in the world" without naming a name...but it's making people itch to know who is playing, and that is teasing.
So in the end, it's simply a teaser (the fact that the event is coming) with a tad of info about the event (though nothing overly specific_)...you don't need a marketing angle for a teaser in all areas of entertainment.
Not trying to put you down, but it's a teaser, plain and simple. One of my biggest role while working nine years at the job I was just laid off of (stupid economy) was working heavily with sales & marketing, and I worked in games, music, tv, movies, etc (on content / PRESS MATERIAL, I focused games, but with sales & marketing I worked across everything) and this would absolutely be classified as a teaser.
Dave
Last edited by DaveT on Jan-14-2009 at 01:40
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