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You don't have to produce to dj, but if you want to be more than just a local dj and leave a lasting mark on the industry (aka give a reason for someone to shell out transport, lodging and fee to play somewhere other than your hometown club) you have to produce. If you look at dj's that are in demand that are not really big producers (Danny Howells and Lee Burridge come to mind), you will see that they earned their spot during a time when the accessibility (see computers and internet) to be a prolific producer was not prevalent. The same can be said with dj'ing itself. The internet and technology have made everything from tracks, to gear, to software much more accessible than it was when the electronic music scene was peaking for the first time.
Now anyone can produce, all they have to do is learn and have the drive to be good. Anybody and their mother can download a bunch of illegal tracks and software while calling themselves a "dj" (quoted because i abhor these people). If you want to make a splash, you have to do something that sets you apart from the pack. No matter how good of a dj you are, there are thousands of others who can do it just as good if not better than you.
The only sad thing about all of this, is that i feel the actual craft of dj'ing has taken a back seat to hype all while losing some of the traits that made it special to many of us. It was bound to happen, and perhaps it is just a sign that the low point that it is living (imo) at the moment is just a transitory step to something bigger and better.
/rant
also: networking like nem said, is the best foot in the door.
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Le Freak - Set Archive

Le Freak - A.D.D & Chimichurri [Techno/Tech House/Music to put on burritos.]*click bitches*
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