| quote: | Originally posted by jonmitz
it begins again |
Friday, April 03, 2009
Giorgio Armani enlists world’s number one DJ Tiësto for A|X:Time Watch advertising campaign
Giorgio Armani enlists world’s number one DJ Tiësto
for A|X:Time Watch advertising campaign
April, 2009 | Giorgio Armani is pleased to unveil the first image of Tiësto appearing as the official worldwide ambassador for the new A|X Armani Exchange watch collection — A|X:TIME. The first A|X:TIME advertising campaign featuring Tiësto, shot on location in Miami during the 2008 Winter Music Conference, supports the brand’s message of style, music and nightlife. The campaign will launch in print, online, social networking sites, and on signature billboards in major cities such as New York and Los Angeles.
Giorgio Armani said, “Dance music icon and electronic music pioneer, Tiësto is the ideal choice to represent my new line of watches for A|X. As a designer of music, Tiësto enjoys worldwide recognition and maintains a frantic time schedule taking him all over the globe.”
Of his involvement with the campaign, Tiësto said: “It ’s very exciting to do something this special with Giorgio Armani. He is a fashion legend. I am honored to be a part of his vision for the A|X Armani Exchange watch campaign.”
Tiësto’s career is punctuated by landmark achievements (first DJ in the world to sell out a solo stadium event for over 25,000, starting his own multi-million selling record label “Black Hole Recordings,” Grammy® nomination for “Elements of Life”). As spokesperson for the new A|X:TIME collection, he continues his journey of defining moments as the first Dance/Electronic DJ to be featured in an
international campaign for a global fashion house.
A collaboration between A|X and Tiësto was a natural partnership for the brand; A|X and Tiësto both capture the spirit of a new generation that appreciates after-dark style. The new watch collection, for both men and women, features a dynamic and comprehensive range of styles. A|X Armani Exchange will develop an integrated retail-marketing program supporting this launch. The new A|X:TIME advertising
campaign will be featured on the enhanced, multi-format A|X Life section at armaniexchange.com beginning April 5, 2009.
Launched in 1991, A|X Armani Exchange aims at a new generation of fast-fashion customers through an accessible collection that offers urban, individual style. A|X Armani Exchange defines a new dress code with a collection that takes its cue from urban lifestyle and music culture.
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A.X. time presents . tiesto !!!
