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This is just an extension of the old school rigging that used to go on.
If I remember, DJ Jimpy, at the time a completely unknown DJ managed to get in the top 20 of DJ mags list, even though he was really only playing a local welsh club, to only about 400 people (max) a week.
He bought 1000's of stamps, and made pre-addressed postcards, and then anyone that came to the club or he met, he got them to sign their name and he posted it off. It's not actually cheating but if it's that easy to get on the top 20 of that list, it means the list really isn't worth a hoot.
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