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Go to the parties that the smaller promoters are playing, go to all of them and you'll start to recognize who's who. Become friends, profit.
I wouldn't go out on my own calling up clubs trying to get a booking, just not going to happen unless like you said, you already have a loyal following.
Also, dissing on other Djs isn't really the right mind set. Despite your opinion onf where they are now, they managed to get there through work, skills, and networking. And those 3 guys got famous through producing really.
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