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Christopher Lawrence on Next Big Things
Came across this quote from Christopher Lawrence in an interview and it got me thinking about how fast djs are turning over these days. Not that the top 100 is a good indicator but I'd never heard of half of the djs on there this year. I can't keep up anymore, am I alone?
Which new artist(s) do you tip for success in the future?
That’s a tough one. A lot of artists become successful now as a result of marketing and polls, rather than perfecting their craft as producers and DJs. Artists show up from nowhere in the Top 100 and suddenly they’re the next big thing. Problem is there are so many “next big things” that the market has become saturated and the audience is developing a short attention span, so DJs have to work harder than ever to maintain their success. The artists that I hope to see having success are the ones who play from the heart and do it for the love of the music, you find a lot of them in the underground scene, for example John 00 Fleming who’s having a massive resurgence at the moment. My other favorites are Sean J Morris, Jonathan Allyn and Ismael Rodriguez.
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