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Ooh, I love industry dirt like this  :
| quote: | " I'll say now, Nine Lives, the one that was released in 2011, was the album that I promised everyone. I promised I'd make my first artist album probably a decade ago, and it got a bit tiring for people to keep saying "Come on, where is it?" I felt almost a bit of guilt that I had to do it… I had these tracks done so then I put Nine Lives out. I'm not saying I just grabbed a load of tracks and just released it for the sake of it: I was still proud of those tracks that I made, but already I knew in my head, this was the album I promised myself - the one now… this is the one that I truly promised myself. Nine Lives did so well actually, the response on that, people still calling it now their favourite album, and sales-wise it did so well, but this is the one I'm proud of.
There was a time - it was probably my ranting, frustrated time [laughs] - where everyone probably noticed my releases dried up, I didn't do so many singles, because I just got frustrated that if I released a track and then it went to a reviewer and he just slates it, he's saying it's not trance because it doesn't have a vocal or a euphoric build up, and I get 1 star out of 10. I just thought: well, what's the point? So then I started focusing on the media world, writing scores for TV, movies and all that lot, and that's where my true passion and work got appreciated. So I've put all that I learned in that world into this album. The whole album I've made into one musical story so when you press play, you're not going to get bored until it ends.
I think a lot of albums today are just a show off of huge hits because it's a tool, a marketing tool for them to become more famous. Markus Schulz recently said about his artist album; he put loads of vocals on it because that's the only way he could keep his radio show. So then his musical integrity is getting dictated because that's the way he's going with his business model. He has to keep making vocals to keep his radio show.
When you look at a band, they get their singles which are the big hits which help get their marketing out, but when they make an album it's the tracks that they truly love, and I think people have forgotten that about artist albums. All they're doing is looking at it as a big marketing tool, so you look at it and it's 20 tracks, all big banging mainroom tracks with vocals. But mine, I've gone to that traditional kind of artist album: it's me showing the musical side of me, so yes you've got the usual tracks you'll hear in the club, but also you're gonna hear some downtempo ones, some breaks, some... I don't know how to describe them, leftfield kind-of tracks, but then it's me showing what I truly love in the studio as an artist." |
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Everyone has an opinion. Mine just happens to be a little more informed than most.
Electronic Music Critic: Near-Daily Ruminations Of Music I Own, In Alphabetical Order!
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