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It's priced so high because high end products are made with better ingredients, and usually you don't have to use as much of them. You can buy cheap shit, but you will go through it faster and it will end up costing you the same in the long run, without the benefits you get from the high end products. There is science behind hair and what you put on it, it actually does matter.
I mean obviously it's also a marketing thing, but those products typically aren't available outside of salons, either.
I actually used to use Aveda products, and that particular shampoo. Loved it. I always loved the way their products smelled. All of their products are vegan as far as I know. I had no reason to stop using their products other than I switched salons.
I currently use Pureology products, which is also a 100% vegan line. As I was saying up top, their products are concentrated so I only need a quarter of the amount and go through a bottle of shampoo and conditioner in 4 or 5 months. So at 30ish bucks a pop, it actually makes sense.
Hair is my one point of vanity, I don't baby any of my physical attributes the way I baby my hair, lol.
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