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How did they make money before? Pro subscriptions I guess. The no ads business model just doesn't work. Other services went the ad route, youtube, pandora. Also, copyright claims were dogging SC, so they had no choice but to go the youtube way. I dunno why people think everything should be free, someone has to pay for it. People need to stop freaking out, it was either this or no SC at all. If you don't like it, cancel your account. It's pretty much the same SC, just with ads.
I say all that, but how does mixcloud make money? And how do they deal with the copyright issue? I've never encountered an ad on mixcloud. They must make enough from Pro subscriptions. How long long will it be till they introduce ads.
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soundcloud
Youtube
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