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Designing a website isn't an overnight thing, just like designing a magazine wouldn't be.
To design a professional website you need to have mastered three things.
1. Graphical presentation
2. Web technology
3. A regard for how a viewer uses a site.
The first thing you should do is plan your website - firstl plan wot its gonna do. A website that doesn't do wot its supposed to do is irrelevant. Secondly plan how the site will work, and make it smooth, make it flow. A site can be simple or easy to navigate, but if you're gonna make a site that's hard to navigate, you need to give the user a reason to spend time learning and playing with the navigation to get it to work.
Sketch out your content spaces. Pretty accurately. Sketch out the pages and how imagery, branding, navigation, promotional/lead space is gonna affect the flow and continuity of your pages and your site.
Then you can start designing it onscreen. You pretty much have a choice of PhotoShop or FireWorks. Personally i wouldn't go near fireworks. Don't use a vector program like Illy or FreeHand, you're dealing with rasterized pixels.
When you are happy with your concept, then you can start breaking it up. If you're gonna use a WYSIWYG editor, then DreamWeaver is the general app of choice, but really, if you're designing a profesional website, you should be more or lewss coding it by hand - so its irrlevant what you use to do it.
The biggest differences between a professional and an amateur site come down to delivery, and how the designer carries the user through the experience.
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