This has been out for a few years.....
The concept (or so the BMW brand managers was) to show how BMW has superior design/function capabilities, even with something as simple as a skateboard. The marketing guys thought that the consumer would think "wow, if bmw can do that to a skateboard, think what they can do with a car!!". (BTW the above info is taken from some article I saw in ad age).
Man, marketing people crack me up.. 
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- rabbit.joker [funny¿rabbit] | www.rabbitjoker.com |www.ddtt.org
Dark Dirty Tech Tribal. | Hands in air (trance) and feet on the floor (house).
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