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| quote: | Originally posted by mercure
In addition, polling firms have fairly sophisticated statistical calculations they perform on their raw data to balance the final results. They adjust weightings of results from various demographics to equal the weight of those groups in the population at large. |
Exactly... which is why when you look at these polling results, not only do they give % support, but they often also break it down into # of seats. Even though the Conservatives seem to be holding steady at about 1-2% higher than the Liberals (statistically, basically a dead heat), the seat projections put the Conservatives at about 120 or so seats, and the Liberals at about 90-95.... a result of the urban vs. rural split I mentioned previously.
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