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HERE IT IS FOR YOU
Internet = Good for "Low involvement" products
- eg food (groceries), electronics, CDs, Books, Music, VINYL! etc
because these products are consistent, you know exactly what you are getting and product attributes are the most important thing,
Internet = Bad for "High involvement" products
- eg Furniture, Cars, Clothes (most of the time) etc
People have a significat emotional attachment or consideration in these products, and they want to "feel" the product and see how it looks, if it is comfortable etc. The tangible qualities are important.
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