Danny Way - 360 BS Method - Great Wall of China (Video)

Quiksilver Sponsors Danny Way's Great Wall of China MegaRamp(TM) Jump
Thursday June 30, 4:36 pm ET
DC Shoes' Team Rider and X Games Gold Medalist Set to Break His Own Skateboarding World Record July 9th


HUNTINGTON BEACH--(BUSINESS WIRE)--June 30, 2005--Quiksilver, Inc. (NYSE:ZQK - News; www.quiksilver.com), the leading boardriding lifestyle company and parent company of DC Shoes, today announced it has partnered with Global Village Media Group and MegaRamp(TM) Events to sponsor skateboarding world record holder, X Games Gold Medalist and DC Shoes Team Rider Danny Way's world record Great Wall of China MegaRamp(TM) Jump on July 9th at the Ju Yong Guan Gate. Way already holds skateboarding world records for distance (24 meters / 79 feet - 2004 X Games) and unaided height (7.14 meters / 23.5 feet - 2003 Point X), but his Great Wall of China leap will be his most tremendous test of ability ever. Numerous people have tried to jump over the Great Wall, most notably a 2002 attempt that left a mountain biker dead, but Way will be the first to attempt the jump on a skateboard.



To challenge his current world record for unaided height, Way gained the blessing and cooperation of the People's Republic of China, and specially designed the Quiksilver and DC-branded Beijing MegaRamp(TM), the largest skateboarding structure ever constructed. The take-off ramp towers 65 feet above the Wall, and the roll-in has a 60 degree downslope. Way may break the world speed record for a skateboard on his descent. He will then roll up the world's largest quarterpipe ever built 30 feet high to try to break his own record for height out of a ramp.

"Quiksilver continues to grow around the world, and China is an important region for our brand," said Bob McKnight, CEO, Quiksilver. "Danny is the perfect athlete to bring this feat of skating excellence to this nation, and his jump will serve as a bridge to a country which has discovered its passion for skateboarding. It also represents an enormous opportunity to bring our boardriding lifestyle to the youth of China and the tremendous excitement surrounding this sport."

"Skateboarding has yet to realize its full potential, and by bringing this event to the people of China and the rest of the world, I hope to contribute to the future of skateboarding and bring my sport the global attention it deserves," said Danny Way, Team Rider, DC Shoes. "I am aware of the dangers but I am also excited to be achieving a life-long goal, and honored to have my visions embraced by the people of China."

In 1993, Way was made DC's first team rider, and unveiled his signature shoe in 1994. Two years later, the company funded a custom 18-foot ramp at Brown Field outside of San Diego, where he broke the world record for highest air on a skateboard. Quiksilver's sponsorship of the Great Wall of China MegaRamp(TM) Jump marks the first time DC and parent company Quiksilver have partnered efforts for a global skateboarding event.

"I am psyched to see Danny's vision come to fruition," said Ken Block, President, DC Shoes. "This is his biggest feat yet and I'm proud to see him accomplish this in China. The Great Wall Jump represents the ultimate culmination of his many ramps over the years."

Danny Way is no stranger to life's challenges. Since the age of six he has been well on his way to legendary skateboard status. As one of the youngest-ever professional and sponsored skateboarders at 14 years of age, Way has consistently pursued excellence. Despite personal setbacks and crippling injuries, Way has continually proven his athletic skills, as well as his dedication to the progression of his sport. Highly regarded within the action sports community as a pioneer and a visionary, Way has repeatedly challenged the limitations set by other athletes and himself--breaking his own records when no one else could. Way again broke his own world records with an unaided height of 7.14 meters / 23.5 feet at Point X in 2003, and a distance of 24 meters / 79 feet at the 2004 X Games. The Carlsbad, California resident and world record holder also surfs, rides motocross and snowboards at a professional level.

"The great feat of Danny Way jumping over our Great Wall and accomplishing his own dream should be an inspiration to the youth in China," said Kin Mak, Global Village Media Group. "Danny Way shows us that it is possible to realize our dreams, and it is the essence of challenging our own extreme spirit. Global Village Media Group and MegaRamp(TM) Events are excited to be staging the Quiksilver MegaRamp(TM) Jump and the satellite events that will unify the spirit of the entire day."

The Ju Yong Guan Gate, at nearly 3,000 years old, stands as one of the most important cultural sites in China, and one of the country's top tourist destinations. The events there will include music, fashion and action sports competitions in a two day festival which culminates with Way's jump. DC will promote Way's historic feat with two new 30-second broadcast spots, which will air June 27th through July 17th on MTV, MTV2, and ESPN.

About Quiksilver

Quiksilver designs, produces and distributes clothing, accessories and related products for young-minded people and develops brands that represent a casual lifestyle-driven from a boardriding heritage. Quiksilver's authenticity is evident in its innovative products, events and retail environments across the globe.

Quiksilver's primary focus is apparel, footwear and related accessories for young men and young women under the Quiksilver, Roxy, DC Shoes, Raisins, Radio Fiji and Island Soul labels. Quiksilver also manufactures apparel, footwear and related accessories for boys (Quiksilver Boys), girls (Roxy Girl, Teenie Wahine and Raisins Girls), men (Quiksilveredition and Fidra) and women (Leilani swimwear), as well as snowboards, snowboard boots and bindings under the Lib Technologies, Gnu, DC Shoes, Roxy and Bent Metal labels. Quiksilver's products are sold throughout the world, primarily in surf shops, skate shops and other specialty stores that provide an authentic retail experience for our customers.

About DC Shoes

Founded by Ken Block and Damon Way in 1993 and distributed throughout the world, DC Shoes has become the leader in performance skateboarding shoes. DC's product line includes men's and women's skateboarding shoes, casual apparel, snowboard boots and outerwear and a full line of accessories, as well as kids' skateboarding shoes and apparel. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX and motocross athletes that exemplify and enhance DC's brand, develop its signature products, and support its promotional efforts. DC Shoes is a subsidiary of Quiksilver, Inc.

About MegaRamp Events

MegaRamp Events are the California-based team led by Way that provide the event management, business, and construction expertise behind the world's largest skateboarding structure. MegaRamp is registered trademark of Mega Ramp Events LLC. More information is available at www.dannyway.com.

NOTE: For further information about Quiksilver, Inc., you are invited to take a look at our world at http://www.quiksilver.com, http://www.roxy.com, http://www.dcshoecousa.com, http://www.fidragolf.com, http://www.quiksilveredition.com.



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Contact:
Quiksilver:
The Rose Group
Andrea Tagliareni / Whitney Ashley / Elana Weiss
310-280-3710
[email protected][/email]
[email protected]
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or
DC Shoes:
Sally Murdoch
760-599-2999 x360




http://www.dcshoes.com/home.asp

Last edited by E2EK1EL on Jul-12-2005 at 11:28