Registered: Apr 2004
Location: Somewhere between the music and the waves
Imagine a drink that burns calories - wtf???
NEW YORK Coca-Cola is planning to launch Enviga, a soda that is said to burn 50 to 100 calories just by drinking a 12-oz. serving, next year, per one executive.
Enviga, a green tea-based, caffeinated, carbonated drink, is in clinical testing and is said to speed up the user's metabolism. The beverage will target active lifestyle consumers. A Coke rep said, "Some [of our projects] may find their way to market and some may not." Studies have shown that drinking green tea may promote weight loss by stimulating the body to burn calories.
Vespa, KraftWorks to Break Ads for U.S. Dealer Networks
NEW YORK Piaggio USA this week bows a new U.S. dealer network campaign for its Vespa brand by KraftWorks in New York. The print effort for the LX and Gran Tourismo models borrows its theme from Italian cinema posters. Four ads glorify mundane activities by framing shots of the scooters on the go with cinematic titles like "Out of Milk!" and critical raves. TBWA handles Piaggio's global efforts.
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Aug-05-2005 20:26
Tunnel Rat
Supreme tranceaddict
Registered: Oct 2004
Location: Ottawa via Toronto via Charlottetown
Re: Imagine a drink that burns calories - wtf???
quote:
Originally posted by girllovingtvibe
NEW YORK Coca-Cola is planning to launch Enviga, a soda that is said to burn 50 to 100 calories just by drinking a 12-oz. serving, next year, per one executive.
Enviga, a green tea-based, caffeinated, carbonated drink, is in clinical testing and is said to speed up the user's metabolism. The beverage will target active lifestyle consumers. A Coke rep said, "Some [of our projects] may find their way to market and some may not." Studies have shown that drinking green tea may promote weight loss by stimulating the body to burn calories.
Vespa, KraftWorks to Break Ads for U.S. Dealer Networks
NEW YORK Piaggio USA this week bows a new U.S. dealer network campaign for its Vespa brand by KraftWorks in New York. The print effort for the LX and Gran Tourismo models borrows its theme from Italian cinema posters. Four ads glorify mundane activities by framing shots of the scooters on the go with cinematic titles like "Out of Milk!" and critical raves. TBWA handles Piaggio's global efforts.
EGCG's have been known about now for years...most weight loss supplements contain this compound in a pill form. Coke was just smart enough to make it more convienent and put it into a liquid form.
FYI - you sweat like a mofo if you take EGCG...even if you are not exercising. It is like a weaker version of ephedrine (which is now only available in 8mg doses per pill).
Last edited by Tunnel Rat on Aug-05-2005 at 21:43
Aug-05-2005 20:37
Skipper
Supreme tranceaddict
Registered: May 2002
Location:
ugh. this shit is SO not good for your body.
just eat right and exercise - there are no shortcuts worth taking!
Aug-05-2005 21:54
mushyflowa
Female Floorwhore
Registered: Jul 2005
Location:
quote:
Originally posted by Skipper
ugh. this shit is SO not good for your body.
just eat right and exercise - there are no shortcuts worth taking!
well.. creating shortcuts gets them money.. and saddly.. people become lazier by the day..
Aug-05-2005 21:59
cap
Anything goes...
Registered: Dec 2002
Location: Toronto, Canada
This sounds uber sketchy.
The last thing I want is to be hooked on coca cola to suffuse my weight lose.
This is like back in the day when diet pills had speed in them. (Re:requiem for a dream).
Aug-05-2005 22:23
bass drive
Supreme tranceaddict
Registered: Nov 2002
Location: evropa
Re: Imagine a drink that burns calories - wtf???
quote:
Originally posted by girllovingtvibe
The beverage will target active lifestyle consumers.
active in munching on burgers?
Aug-05-2005 22:31
loca
the vibe raider
Registered: Apr 2003
Location: Oz
Well although i doubt i'd drink that, green tea is actually recommended by nutritionists when you're on a diet to help keep up your metabolic rate (or increase it if it's really slow).
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Aug-05-2005 22:49
Jem_hadar
I remember...
Registered: Nov 2003
Location: Pandora (South of Nowhere)
I hear nothign but good shit about green tea -- though I have yet to try it really.
I mean to do that one day, I should soon.
Glad this thread reminded me about this.
Jem.
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Aug-06-2005 18:26
DigiNut
You kids get off my lawn!
Registered: Dec 2002
Location: Toronto, Self-proclaimed Centre of the Universe
To keep my weight down, I drink crank-a-cola! Not only does it burn off those excess calories, but it gives me that concentrated burst of energy I need to tackle the day!
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Aug-06-2005 18:34
Jem_hadar
I remember...
Registered: Nov 2003
Location: Pandora (South of Nowhere)
quote:
Originally posted by DigiNut
To keep my weight down, I drink crank-a-cola! Not only does it burn off those excess calories, but it gives me that concentrated burst of energy I need to tackle the day!
[Bwahahahahahhahahahahaha]
ROFLMFAO looooool
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Aug-06-2005 18:55
Dancing*Queen
apparently a booth bunny
Registered: May 2004
Location: Kingston, Canada
Green tea in general will help your body maintain a better metabolisom on its own, so just drink a cup or 2 of green tea a day
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Aug-06-2005 18:58
Jem_hadar
I remember...
Registered: Nov 2003
Location: Pandora (South of Nowhere)
quote:
Originally posted by Dancing*Queen
Green tea in general will help your body maintain a better metabolisom on its own, so just drink a cup or 2 of green tea a day
Im sold!
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