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Sonic - Heart & Soul
Heart & Soul into Sonic
My name is Nevio Persia, I am David Morales partner at Sonic. It has been a long journey getting here. It has been a long battle dealing with many of the old creditors of Boa, dealing with the landlord, and dealing with contractors. There have been a lot of sleepless nights for me and my wife. I am so proud of what I have accomplished and the people that I have working for me. We have all worked very hard to make Sonic special, a place like no other.
I am very honoured to have a partner like David, he has taught me so much in understanding the level of commitment required for us to reach perfection. We spent a lot of money getting the venue to where it is, and it is our home. As this being our home we still have a lot of work to do. There are still a number of personal touches that need to be added to this space. David and myself personally hand picked everything inside the club to make it feel warm and comfortable.
Saturday night was a great success for us and a great learning experience. We did our very best in planning to accommodate everybody but there were a few challenges that we faced unexpectedly.
First, we had over 1000 people show up at our front doors between 12:30 AM - 2:00 AM. For any club in this city to move that many people into a venue safely is a big challenge. We have already addressed the issue and we apologize to all of the advance ticket holders for all of the stress and frustration. From this Saturday forward we will be using the front Spadina entrance for advance ticket holders ONLY. Our paying customers and any guest list will be entering through the main entrance. The additional entrance, searchers, and security will eliminate any further chaos at the front door, and ensure that advance ticket holders are the number one priority to us.
Second, the issues with our front door staff has been addressed firmly. The issues were addressed as soon as management was made aware of what people were going through to get past the front door.
Third, is the coat check. Unfortunately we had two of our staff members call in sick which left us drastically under staffed. This left us having to use two bus boys (and a family member of our staff) to service the massive demand for people to check jackets. The coat check is capable of accommodating up to 1500 jackets, which is beyond our capacity and when it is properly staffed we will not have any further issues.
Fourth, the heat inside the club. We are looking into getting a proper exhaust system installed in the building. The A/C unit in the building works perfectly, unfortunately with the amount of sound insulation and sound treatment that the room has received, it holds a lot of moisture and heat. The additional lighting does not help either.
Everyone has my word and my heart. I said that I was Djing until midnight on Sunday night and I did for the 30 people that were still here. I still was not ready to let go. I am living a dream and have not come this far, put in this much blood, sweat, and soul to let you all down. We will try to overcome all obstacles to make this a home for everyone.
The one thing that I expect from everyone is from each individual to respect our home. Please smoke outside, please do not throw any gum ANYWHERE other than the garbage...if I came to your house I would not disrespect you in either way.
Thank you for your continued support
Nevio
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