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why don't you look at the marketing aspect of trance music and the sound that actually is on the record/cd and do a comparative study.
trace the discrepancy between marketing and music over the years.
for instance, there were turning somewhere where 'trance' became uncool as descriptors for djs/compilations/labels/tracks, there were points of inflection in the marketing curve where techno began to shift mass meaning, or when meanings diverged, etc. You could even diagram the semantics and the connotative history of words used to market or describe dance music from 1990 to present
it should be easy to talk about marketing and musically look at things like structure, production aesthetic, instruments, length, etc
I'm sure you could reach some kind of important conclusion that way
and i'd like to read it
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