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I'm not really sure that trance DJ's are of anymore 'superstar' status than other genre's.
I mean, guys like Sasha, Diggers, Deep Dish, Lawler, Sander K, Benny B, etc. all attract fans like mad. I'm sure they sign autographs as well.
As for techno DJ's... I'll quote Brad Copeland from WMC as we were sitting on the Beatport Remix Hotel watching Magda, Tommy Sunshine, and Hawtin: "Why is it that all these techno DJ's look like they're homeless?"
Although just for you Sarah, I did run into Miss. Barbara and she's definitely still smokin'.
So in that regard, general composure and look of those superstar 'trance' DJ's is more helpful for bringing in fans. Armin, Ferry, Tiesto or the others you mentioned generally look put together, clean, and are crowd pleasing people. I think that's one of many avenue's that draw people in who may or may not like the music.
If you don't believe me, how many times do you hear "OMG ARMIN IS SOOOOO HOT" ?
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