http://www.carverycuts.com/

Expensive....as....HELL! The master plates are the most expensive part, and you need those whether you need one record or thousands of 'em.

There are generally two reasons for pressing white label / promo records:

1(a). The label is seeing how well a track will sell before doing an official release. As I'm sure you've noticed, most official releases have nice artwork on the record itself and usually the jacket as well. This adds cost (significantly) to the record. So, before the record label presses thousands of records, it's often worth while to test the waters to make sure it will sell. This is especially true for lesser-known artists b/c the big guys can really put out whatever crap they want and people will buy it (sad but true).
1(b). As another way of testing the waters, the label sometimes sends free copies of white label releases to big-name DJ's to see how they like it. If those big name DJ's play that record in one of their sets, there's automatically demand for the tune before the label has gone though the time and money to press the official version.

2. White label releases are sometimes bootleg remixes (mashups). If you do an official release for one of these without the original artist's permission, that could mean trouble. But, on a limited-distribution white label, people don't care -- it's just not worth their time. If that white label release sells out quickly though, it may be a good sign for to the remixer and label to get in touch with the original artist and do a proper remix or get permission to do an official release for the mashup.

The nature of white-label tracks makes them very valuable. Hell, i've got a couple BT white label records from back-in-the-day and they'd go for a lot of money today since they are super rare.

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Temporarily retired from the world of DJing.

quote:

Originally posted by SubmarineTonic Edit-and who supplies all the vinyl shops with the white label vinyl

You do. and you have to hope they want it.

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All rhythm evolves around a kick...

quote:

Originally posted by DJChrisB Expensive....as....HELL! The master plates are the most expensive part, and you need those whether you need one record or thousands of 'em. There are generally two reasons for pressing white label / promo records: 1(a). The label is seeing how well a track will sell before doing an official release. As I'm sure you've noticed, most official releases have nice artwork on the record itself and usually the jacket as well. This adds cost (significantly) to the record. So, before the record label presses thousands of records, it's often worth while to test the waters to make sure it will sell. This is especially true for lesser-known artists b/c the big guys can really put out whatever crap they want and people will buy it (sad but true). 1(b). As another way of testing the waters, the label sometimes sends free copies of white label releases to big-name DJ's to see how they like it. If those big name DJ's play that record in one of their sets, there's automatically demand for the tune before the label has gone though the time and money to press the official version. 2. White label releases are sometimes bootleg remixes (mashups). If you do an official release for one of these without the original artist's permission, that could mean trouble. But, on a limited-distribution white label, people don't care -- it's just not worth their time. If that white label release sells out quickly though, it may be a good sign for to the remixer and label to get in touch with the original artist and do a proper remix or get permission to do an official release for the mashup. The nature of white-label tracks makes them very valuable. Hell, i've got a couple BT white label records from back-in-the-day and they'd go for a lot of money today since they are super rare.

thanks alot