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TranceAddict Forums > Archives > Classic old threads / Inactive Forums > Retired Forums > Gaming Forum > Micro$oft bribes press for positive Halo 3 coverage, Yes, they are doing it again..
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Capitalizt
Supreme tranceaddict



Registered: Feb 2005
Location: USA
Micro$oft bribes press for positive Halo 3 coverage, Yes, they are doing it again..

Well I thought this was interesting.. (Copied from another site)

Once again, M$ is using bribes to gain positive influence in the press for its software. Last year they were busted for bribing bloggers for favorable Vista coverage:

quote:
Microsoft Bribing Bloggers With Laptops

"According to at least six bloggers, Microsoft has been sending out free top-of-the-line laptops pre-loaded with Vista as a 'no strings attached gifts'. This 'reward' for their hard work on covering tech in general is coincidentally right before the launch of Vista to consumers. To be clear, these weren't loans, they were gifts, and they were top-of-the-line Acer Ferrari laptops. Microsoft blogger Long Zheng broke the silence over the source of the freebies."


Now they are busted for bribing the press with $800 of stuff (!) for their Halo 3 campaign:

quote:
Dean Takahashi’s $800 Halo 3 Schwag Bag

This is perhaps the schwag bag to end all schwag bags…

Game journo Dean Takahashi with The San Jose Mercury News showed off his big $800-plus bag of Halo 3 propaganda sent to him by Microsoft.

He’s sending back the free stuff, which he called “nothing less than a bribe to try to get me to be favorably inclined to accepting the idea that Halo 3 is ‘the entertainment event of the year.’”


Here's a video
showing all the stuff M$ is sending to bloggers today. Who knows what else the big sites, newspapers, and TV programs (ahem, G4) get that isn't admitted to. The game was destined to sell well regardless of the reviews, so there's no need for this.

Last edited by Capitalizt on Oct-01-2007 at 12:22

Old Post Oct-01-2007 12:15  United States
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bamski
snuoq ou



Registered: Mar 2006
Location: I am merely here
Re: Micro$oft bribes press for positive Halo 3 coverage, Yes, they are doing it again..

quote:
Originally posted by Capitalizt
The game was destined to sell well regardless of the reviews, so there's no need for this.


Was the first thing that popped into my mind, well i cant say im really bothered, GO SONY WHOO

Old Post Oct-01-2007 12:25 
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Capitalizt
Supreme tranceaddict



Registered: Feb 2005
Location: USA

I don't really care either. It sounds like a great business strategy to me. I'd probably be doing the same thing if I were in charge.

just posting the story cuz things have been slow around here lately..

Old Post Oct-01-2007 12:37  United States
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RJT
last minute disco



Registered: Oct 2004
Location:

Lol, I didn't even need to read this to know that M$oft has been up to such practices over Halo - there's no way in hell that every single gaming journalist that exists thinks Halo 3 is as good as the reviews its getting.

Any bad press this piece of shit can get is skittles and rainbows as far as I'm concerned.


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Old Post Oct-01-2007 13:56 
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TweeK
What About The Future



Registered: Apr 2004
Location: Underground Pirate Station [JSRF]

So a bag full of Halo 3 merchandise is considered a bribe? All big name companies give away free shit with initial releases: Apple, Sony, Microsoft practice this. Nothing new...


quote:
Originally posted by Capitalizt
The game was destined to sell well regardless of the reviews, so there's no need for this.


Exactly.



Microsoft:


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Old Post Oct-01-2007 15:15  Mexico
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DarkAngel
.



Registered: Nov 2002
Location: .

Halo wha

Old Post Oct-01-2007 23:39 
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SuspicionVandit
Rapper



Registered: Nov 2005
Location: 127.0.0.1

It looks more of a reward for having built the hype, not a bribe to continue the glory


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Old Post Oct-02-2007 03:59 
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Space Marine
tranceaddict



Registered: Jan 2004
Location: Drum and Bass Maintenance Department

quote:
Originally posted by SuspicionVandit
It looks more of a reward for having built the hype, not a bribe to continue the glory


man speaks the truth. Its the media.

Old Post Oct-02-2007 07:33  United States
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The Arbiter
Senior tranceaddict



Registered: Sep 2007
Location: Sheffield, pondering the shiteness

ps3sSony Bribe 1

Sony Bribe 2

There is probably millions more, but lets be honest bribing may aswell be a legitimate marketting tactic seeying as pretty much everyone does it in this money-run world of ours.


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Old Post Oct-02-2007 13:23  United Kingdom
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iammesol
Burnt out and grown up



Registered: Mar 2004
Location: Atlanta, USA

Bribes and Lies?

OH MY!

Old Post Oct-02-2007 18:07  United States
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_Nut_
North x NorthWest



Registered: Nov 2001
Location: 61.105423,-149.723555

I don't consider that a bribe. It is just marketing.

If you were in the pharmaceutical (not street) business, drug reps come by all of the time giving out free shit.

Who cares, if it helps promote... let them give their stuff away for free.

Old Post Oct-03-2007 14:24 
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TranceAddict Forums > Archives > Classic old threads / Inactive Forums > Retired Forums > Gaming Forum > Micro$oft bribes press for positive Halo 3 coverage, Yes, they are doing it again..
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