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As a small club promoter myself heres a few hints for what we look for in a demo tape:
1 - No mistakes, if there are any parts in the mix that makes you cringe then it will stick in the promoters/club mangers head, that one mistake will be the lasting impression of the mix. Some slight drifts of beats are OK provided you quickly make adjustments before the dreaded double beat comes into play! Clashing baselines are one to avoid!!!!
2 - Play to the employees style, if its a trance club then give them a trance demo, but keep it fresh as the club manager/promoter will get a lot of tapes so they don't want to be listening to the same old crap day in day out. Try and have at least one mix that is not straight mixing, throw in a few tricks, some accapellas and you will be laughing.
3 - Nail that first mix, if its crap they might just switch off, you have to grab attention with that first mix by either making it as smooth or possible, or by dropping in the new tune in an original as possible way.
4 - A description of your mix, if you didn't like a part of it write it down on paper and hand it in with the mix, give an explanation of why you chose such a track in this part of the mix and why you mixed it with this other tune. NOTE, most club managers would not really look at this, but for those that do it shows you have a passion and understanding of the music you play!
5 - CD vs Tape, personally I prefer CD so I can send it to my co-promoter! Sound quality is normally better too.
And as Disgustipation has already stated be persistant, show this club manager that you really want to play at their club and have reasons of why you are better than what they currently have.
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