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Firstly, find someone with a good voice, preferably someone who's had their voice broadcast before (someone who's done professional singing, or presented a radio show or something) as they'll know how to "approach" the microhphone - they'll know how far away from the mic they should be, how to get their voice sounding in the right tone and so on. You could do it yourself, but people who recognise your voice might find it a bit weird hearing you talk about yourself in the 3rd person like that.
Then find a decent microphone, plug it into a mixer or just a mic preamp and feed that into a PC with a wave editor on it (something like Audacity would do) and get them to record a few bits.
I can't stress how much easier it is if you find someone who knows what they're doing from the off - some people are just able to get a professional sound out of a microphone and it saves having to spend ages messing around with compression and so on to make it sound right.
Then you can play around with a few effects. With jingles it generally helps to have a little bit of reverb on just about everything to make it sound separate enough from any talking you might be doing to introduce tracks etc. You can also try things like band-pass filters, distortion, bitcrushers, subtle echos and vocoders. I've heard some vocoder presets which turn the voice into a really clear whisper - that can work well.
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Stu Cox | 

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