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1) Don't take too much low end out of your synths - they'll lose their warmth. I used to make the same mistake, and all my tracks sounded very "tinny". It's a hard balance to achieve.
2) Try using different bass and kick sounds. It could just be that they don't have that punch that cuts through in a mix.
3) Try EQing them a little different, giving them more highs and high-mids (again though, don't go overboard).
4) Are you using cubase or a comparable piece of software with a decent mixer? If you are, send the kick and bass tracks to the same group, and run your compression on the group, so that the kick and bass punch through each other. Then, turn the overall volume of that group up.
And most importantly...
5) Step back and listen to the track. Is there just too much going on? Try muting parts and seeing if it fixes the problem. If it does, ask yourself if that part is really adding to the track. If it's not adding to it, it's taking away from it!
If nothing's working, then it's got to be #2. It took me years to find the right kick and bass sounds!
That's about all the advice I can give. This is probably one of the hardest areas to get the hang of in production. But once you get it, you'll get it every time, and it'll only get better!
Hope that helps!
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