What happened to it? I remember that nothing could match up with Swiss Miss chocolate pudding circa 1990s. I was at the grocery store today and noticed that they changed the design (before they were shorter/wider cups, now they are taller/sturdier), but decided to buy a pack to bring back memories.

The shit sucks now and tastes just like Jello pudding. Why would they mess with perfection?

Your avatar is coincidentally related to this sort of strategy.