Scion is a marque of vehicles produced by Toyota Motor Corporation for the North American market. Founded in 2002, Scion's long-term goal is to appeal to Generation Y consumers. The first Scion models, the xA hatchback and xB wagon, went on sale in California in 2003, followed by a sports coupe, the tC, and a nationwide U.S. launch in 2004. A successor to the xA, the xD, premiered in 2008, and the Scion marque expanded to Canada in 2010. The Scion lineup uses a one-trim, simplified purchase process, and the marque has relied upon guerrilla and viral marketing techniques. The Scion name, meaning the descendant of a family or heir, refers both to the marque's cars and their owners.

SCION is a unique brand, yet still a member of the Toyota family so it benefits from the same high standards as our Toyota and Lexus lines. In the United States, about 70 per cent of SCION buyers are new to Toyota, and over fifty percent of SCION owners migrate to a Toyota vehicle as their needs and wants evolve. “As such, SCION will be an important avenue through which we reach new drivers – those who represent the greatest future growth of the market – and give them the opportunity to experience, first-hand, Toyota’s reputation for quality, fuel efficiency, safety and value.”

SCION will come to Canada with three vehicles:
The SCION tC compact sport coupe combines style and fun in a five-seater hatchback, topped with a remarkable panorama moon roof;
The SCION xD blends personality in a subcompact five-door hatchback;
The SCION xB compact five-door hatchback delivers astounding spaciousness wrapped in a cubic cladding that’s game for urban adventure.

All SCION models are well equipped with a full range of features, from air conditioning and cruise control to serious audio systems with SCION Sound Processing.

Upgrades and accessories can be added to any SCION a la carte, and range from unique wheels, shift knobs and sport pedals to satellite radio systems and a broad selection of TRD (Toyota Racing Development) performance enhancements.

Every SCION’s safety system currently includes front dual-stage airbags, front seat mounted side airbags, front and rear side curtain airbags, three-point lap and shoulder belts for all occupants.

SCION will be established at select Toyota Dealer locations, using a “store within a store” model, and will be rolled out in phases. Watch for launches in Montréal, Toronto and Vancouver in 2010. These will be followed by other Canadian urban centres. For more information on SCION, Canadians can visit www.scionnation.ca.

Launch date is set for Sept 28th 2010.

---------------------------------------------------------------------COR Version:- Its a car that you can soup up at the dealership before you buy it all you have to choose is color and transmission (auto or stick shift) rest all is pretty much whatever you want on the car accesories like:- tattoos,spoilers,body kits.......to personalize it your way and make it different from the other scion owners.


eye candy time :-




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Fuse concept car


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