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ziptnf
Programming your future

Registered: Jun 2008
Location: Louisville, KY
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| quote: | Originally posted by Renegade
Ultimately it still works out great for everyone (the companies still turn a profit, the environment escapes the worst ravages of economic growth) but I still find it very hard to believe that the first item on the agenda of the Target board the last time they met was "how can we reduce the prevalence of unbiodegradable waste in our landfills?" as opposed to "what's the best way to market our brand to an environmentally conscious public?". |
Sure, I mean, they want to be the first store that actually bans plastic bags, which should give them attention in the media and locally, while at the same time, giving other stores ideas. So they're running a marketing campaign and helping the environment in one fell swoop. And it's going to work, because people will love the idea of a plastic bagless way of shopping as well as feeling like they're helping the environemtn. Honestly, it's a win/win situation for Target, it's a brilliant move on their part by actually forcing their customers to buy personal bags instead of making it optional. Sure they might drive away some cheap bastards that don't have $2 bucks to buy a couple bags but it'll help their profits in the long run.
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Set Archive | TA DJ Challenge
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Jun-01-2009 18:22
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jerZ07002
Supreme tranceaddict
Registered: Dec 2006
Location:
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| quote: | Originally posted by Renegade
Again, I really hate to be so cynical about this because it is a genuinely good policy which deserves to be lauded, but ultimately there is a profit to be made (in the Australian market at least - I'm not sure how this applies to the American market) in spruiking one's green credentials. Even the petroleum companies here try to market their product to the public on their concern for the environment.
Ultimately it still works out great for everyone (the companies still turn a profit, the environment escapes the worst ravages of economic growth) but I still find it very hard to believe that the first item on the agenda of the Target board the last time they met was "how can we reduce the prevalence of unbiodegradable waste in our landfills?" as opposed to "what's the best way to market our brand to an environmentally conscious public?". |
at the end of the day, so what? a corporation is formed for one and only one purpose: to make money. If the population demands that corporations do things for the betterment of the environment, then the corporations will become green to capture market share. Ultimately, it is the consumers in the market that control the actions of a corporation by consumer demands.
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Jun-02-2009 03:32
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DOOMBOT
Supreme tranceaddict
Registered: Sep 2004
Location:
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Jun-10-2009 00:32
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