theres a video of him talking about this somewhere

Nail, head, etc.

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quote:

Have your MySpace page, but get a site outside MySpace - it's dying and reads as cheap / generic. Remove all Flash from your website. Remove all stupid intros and load-times. MAKE IT SIMPLE TO NAVIGATE AND EASY TO FIND AND HEAR MUSIC (but don't autoplay).

It amazes me that so many apparently don't understand this.

He speaks the truth.

Selling music when you're unknown is kinda daft in current market conditions. You have to get your name out there first.

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Originally posted by SMC It amazes me that so many apparently don't understand this. He speaks the truth.

I know. These days I automatically ignore anyone who only offers a MyShit link when promoting themselves.

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I think this poses some interesting questions if you think about how these suggestions relate to dance music.

If your bread-and-butter is dance/club/festival music, the largest target demographic for you is probably DJs. They are your initial purchaser and, then, promoter.

An EDM DJ will look in different places for music than a typical music consumer (e.g. Beatport over iTunes, decks.de over Best Buy, etc.), so getting your music heard works a little differently in the dance music world. And, with electronic music being such a "DIY" culture (especially these days), I'd be willing to bet that there are a lot of DJs that will hardly give unestablished artists giving away free tracks much of a chance.

I can admit to sometimes being guilty of this myself. You find a good couple of artists or labels, and they act as an initial "quality" or "style" filter for you... providing a base for you to start your search for tunes. I try not to get stuck in this way of thinking, but it's really easy to do.

My thinking is, you almost have to sell tracks to DJs, rather than give them to them.

Thoughts?

i think the biggest promo for any EDM producer is to have DJs that have established themselves in that particular genre play your track. if you got a deep house track being hammered by Ben Watt, Luke Fair @ every gig, it's bound to get noticed and in turn sell. (Armin & Paul in case of trance, but you get my point).

i think the recognition happens before the selling and not vice versa... unless i'm reading your (david.michael's) post wrong.

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Originally posted by denys envy i think the biggest promo for any EDM producer is to have DJs that have established themselves in that particular genre play your track. if you got a deep house track being hammered by Ben Watt, Luke Fair @ every gig, it's bound to get noticed and in turn sell. (Armin & Paul in case of trance, but you get my point). i think the recognition happens before the selling and not vice versa... unless i'm reading you (david.michael's) post wrong.

Nope, you read it right... and agreed 100%. I was just pointing out that I feel it's a little different in "our" case than a typical singer/songwriter/band.

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Originally posted by david.michael Nope, you read it right... and agreed 100%. I was just pointing out that I feel it's a little different in "our" case than a typical singer/songwriter/band.

at the same time i don't think much, if any money, is made from selling tracks (beatport or otherwise). i think there's more to be made in gigs and festivals, etc. ... which is probably not that much anyway.

i guarantee, apart from the top 2% of DJs - maybe 200 or so (and even that is probably a generous estimate) - most never make a complete living off of it and do some shit on the side.

i think recently even Max Graham started his own part/accessories and refurbished macbook Apple Store.

so yes, it's way different in "our" case.

edit: the fun comes from being able to travel the world and play music for peeps. hear your tracks being played by other DJs in your genre, creatively collaborate with other producers. meet new people... etc. etc.

those peeps that think they can make a fortune by being a great producer and dj are completely ignorant to the facts.

quote:

Originally posted by david.michael I think this poses some interesting questions if you think about how these suggestions relate to dance music. If your bread-and-butter is dance/club/festival music, the largest target demographic for you is probably DJs. They are your initial purchaser and, then, promoter. An EDM DJ will look in different places for music than a typical music consumer (e.g. Beatport over iTunes, decks.de over Best Buy, etc.), so getting your music heard works a little differently in the dance music world. And, with electronic music being such a "DIY" culture (especially these days), I'd be willing to bet that there are a lot of DJs that will hardly give unestablished artists giving away free tracks much of a chance. I can admit to sometimes being guilty of this myself. You find a good couple of artists or labels, and they act as an initial "quality" or "style" filter for you... providing a base for you to start your search for tunes. I try not to get stuck in this way of thinking, but it's really easy to do. My thinking is, you almost have to sell tracks to DJs, rather than give them to them. Thoughts?

that all really depends on what your ultimate goal is. if you just want to make money selling your productions, then maybe...but you'll soon find out even #1 tunes on beatport are only selling about 1000 downloads. add the cost of a A or B list remixer in the package and you've made exactly no money. most DJs still get all their music via promo pools, rapidshare/zippyshare links, and iChat convos. These DJs are also not going to be buying tickets to your show, much less dancing at it. Success in EDM is all about creating a fanbase. Where are the fans? Youtube. Think about it, whenever you hear about a new band/producer/song or want to hear a song etc, where do you usually go or what do you usually get sent a link to? Youtube. Youtube is on-demand MTV for our generation. People who DJ MIGHT be more likely to go check something like Beatport, but the size of this market is quite small in comparison.

i could go on about this for days but haven't had my coffee yet.

and yes Trent Reznor is the man.

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Originally posted by Blake_Jarrell most DJs still get all their music via promo pools, rapidshare/zippyshare links, and iChat convos. These DJs are also not going to be buying tickets to your show, much less dancing at it.

Point taken.